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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

This blog post offers a cross-platform look at a variety of things that will change how businesses and consumers interact in the future.Almost halfway into 2015 already, these are some of the key ways marketers and web publishers will be able to monetize their digital content. They represent opportunities to expand your business and help you keep a competitive edge in a market that is quickly becoming saturated with ideas.
I spend a lot of time in my car. From my hour-each-way commute in snarling Philadelphia traffic, to the evenings and weekends I volunteer as a coach, sometimes it feels like I spend as much time in the car as I do at home.Even with a huge music collection, terrestrial radio and a premium Spotify subscription at my disposal, I still get bored. So I listen to podcasts — a lot of them.
With the advent of smart technology (TV, cell phones and other portable devices), people are now more connected to each other than ever before. They can fast-forward ads, skip them or simply overlook them, making traditional marketing less effective by the minute. Therefore, marketers are now looking for a better way to interact with their consumers.Marketers now understand that it is time for content marketing to take its due place.What is Content Marketing.
Over the past few years, content has exploded on the web. Most businesses are struggling just to get in the race, much less keep up.Unfortunately, the ever-growing demand for content doesn't always result in the original quality the search engines (and users) are searching for. If you take liberties with the words of other websites, you may sink your own SEO.Here are some common issues you might have missed...and how to fix them.
SEMrush is the single most influential tool that will help revolutionize your content strategy. When mixed and blended with and the Google AdWords Keyword Planner, the data produced will allow you to build the foundation of an impenetrable content strategy.For those of you who weren’t at the Content Marketing Show, I spoke about a similar topic there — you can read the transcript here.At Zazzle Media we have conducted the same piece of work with different spins on it recently.
We’re confronted with an immeasurable amount of information on a daily basis. In response, our brain has gotten really good at rapid compartmentalization to cope with a constant content overload. At any given moment, its job is to place everything we see into one of two buckets: absorb or ignore.As marketers, this is our biggest struggle — to produce meaningful content that people can’t afford to ignore.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.It feels like I graduated from college just yesterday. Six years sure does fly by! Social media and content marketing has undoubtfully evolved since I was searching for my first full-time job.
Just a couple of years ago, Internet marketing experts around the world were wondering whether the growth of social media and smartphones would signal the death of email marketing.Almost halfway through 2015, we can safely say their apprehensions were wrong. Email marketing isn’t dead; far from it.The smartphone boom has only increased the importance of email as a marketing and sales tool. Almost 50% of all emails are now accessed using smartphones and tablets — a 500% increase from 2011.
My first foray into content marketing is one that I’m sure many of you can relate to.I read the popular blogs and soaked up industry information, and then dove into creating list posts and link-bait articles, following Upworthy’s 25-headline rule to maximize the impact of my content.I didn’t suck at it. I had a couple of posts get thousands of hits, which blew me away at the time, considering I’d never gotten anywhere near that kind of reach before.
When I first started out at my current company, I was faced with clients that were in industries that I knew nothing about — enter cloud servicing and lease software. My confidence as a writer suddenly went from a 10 to a 3. How was I supposed to write for these clients that I knew nothing about? How was I supposed to create content that would captivate their readers who were well-versed in this obtuse industry.

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