Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

SEMrush is the single most influential tool that will help revolutionize your content strategy. When mixed and blended with KeywordTool.io and the Google AdWords Keyword Planner, the data produced will allow you to build the foundation of an impenetrable content strategy.For those of you who weren’t at the Content Marketing Show, I spoke about a similar topic there — you can read the transcript here.At Zazzle Media we have conducted the same piece of work with different spins on it recently.
We’re confronted with an immeasurable amount of information on a daily basis. In response, our brain has gotten really good at rapid compartmentalization to cope with a constant content overload. At any given moment, its job is to place everything we see into one of two buckets: absorb or ignore.As marketers, this is our biggest struggle — to produce meaningful content that people can’t afford to ignore.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.It feels like I graduated from college just yesterday. Six years sure does fly by! Social media and content marketing has undoubtfully evolved since I was searching for my first full-time job.
Just a couple of years ago, Internet marketing experts around the world were wondering whether the growth of social media and smartphones would signal the death of email marketing.Almost halfway through 2015, we can safely say their apprehensions were wrong. Email marketing isn’t dead; far from it.The smartphone boom has only increased the importance of email as a marketing and sales tool. Almost 50% of all emails are now accessed using smartphones and tablets — a 500% increase from 2011.
My first foray into content marketing is one that I’m sure many of you can relate to.I read the popular blogs and soaked up industry information, and then dove into creating list posts and link-bait articles, following Upworthy’s 25-headline rule to maximize the impact of my content.I didn’t suck at it. I had a couple of posts get thousands of hits, which blew me away at the time, considering I’d never gotten anywhere near that kind of reach before.
When I first started out at my current company, I was faced with clients that were in industries that I knew nothing about — enter cloud servicing and lease software. My confidence as a writer suddenly went from a 10 to a 3. How was I supposed to write for these clients that I knew nothing about? How was I supposed to create content that would captivate their readers who were well-versed in this obtuse industry.
Ever wonder how some companies like HubSpot, for instance, crank out so much content so fast and so consistently?I did. So I Googled, and I quickly stumbled upon a few ebooks – two in particular – that outlined exactly what companies like HubSpot and Kapost do to generate loads of amazing content so quickly and regularly.This post will explain the seven secrets behind creating and operating a content marketing machine that outputs stellar content and converts leads consistently.
Marketing itself is a dynamic and decentralized domain that horizons beyond data, logic, and calculations. Marketing through online media is even more versatile and requires lots of reading, understanding and continuous expedition. If you have got the right eyes to foresee changes in user expectations and the right grey matter to analyze the who, why, what, when and how of even a minor observation in consumer behavior, you will succeed in taking the right marketing steps.
In a perfect world, you’d have unlimited access to talent, money and time to tackle every marketing initiative on your radar. But with a tight and unpredictable budget, this is far from reality. That means that you prioritize certain initiatives and push others to the “someday” list.Because strategic content creation requires diverse skill sets, making the right choice for your company and its budget constraints can be difficult.
As a startup entering “super-growth” last year, my company, L&T Co., started hunting out the best tools to help us manage our content, clients and writers in a more efficient way. We found two that have not only proven indispensable to us, but will help any marketing department or agency boost productivity, motivation, and most importantly, offer clients as much transparency into the daily workflow as you wish.