Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

“Our engagement is good, but where’s the ROI?”This is the question that all content marketers dread, but it’s one that’s popping up more and more.Sixty-nine percent of B2C marketers are creating more content now than they were a year ago, but with the increase in content volume comes increased expectations of value.
Last month, my car window fell into my car door. Pushing the window control resulted in all sorts of grinding. Awesome. Being the do-it-myself type (and also cheap), I headed to YouTube to figure out what broke and how to fix it. My search quickly let me to a video published by an auto parts website. A few clicks, and I knew how to replace my window regulator and was able to order the part.That is content marketing done right.The company provided me with valuable information that I needed.
The amount of data that’s currently online is mind-boggling—estimates placed this number at over 11 zettabytes (doubled volume every year and a half, from 2.8 ZBs in 2012). According to the 2012 IDC Digital Universe study sponsored by EMC, the Internet is expected to hold 40 zettabytes of data by 2020. A zettabyte clocks in at around 1.1 trillion gigabytes—just one zettabyte is more than enough to fill 75 billion iPads.
For every lucky (heavily shared or viral) post I create, there are a hundred posts that sit around on my blog and pick up a few organic page views per day. Some of these are my best pieces – the ones that reflect a solid combination of expertise and passion for my favorite niche topics. They aren’t necessarily newsworthy or relevant, but they do hold value in the long run.Although they aren’t blockbusters, the posts still help me.
Michael Scott, Ron Swanson and Donald Trump all have something in common besides their nice haircuts and good looks — they’re boss at being the boss. When it comes to the world of content writing, there’s so much competition.There will always be better blogs, better products and, yes, even bosses with better mustaches than Swanson’s. How can you make your content stand out from the crowd?
When it comes to marketing your content or even wishing your customers a happy holiday on your Facebook page, an expressive image can really grab their attention. It’s increasingly important on Facebook and absolutely essential on social networks like Pinterest.Here is a list of five quick and easy resources for royalty-free images.
We all want and need quality no matter what it is we are getting. When you go to a restaurant, you want to make sure you get quality food, right? When you buy a book by a new author, you want it to be reassured it is great before spending time and money on it. The same goes for doctors, schools, furniture, electronics, Christmas decorations and anything else we pay for in our lives.
I’ve been living and breathing content marketing for large and small brands over the past four years, and in that time, I’ve tried (and failed) a lot. However, failure is key to uncovering what works, as much as what doesn’t work.If you dedicate your time and effort to taking the right path, you will see a difference. Be aware of the fails in this post, and implement what you learn from each.
Content marketing is a very broad field with a lot of potential channels and strategies. In general, the idea is to create valuable content, get it out in front of your audience, build visibility, and attract attention and loyalty. But making content marketing work for you and your business can be challenging, because there’s so much competition out there.In today’s digital landscape, content marketing is practically a requirement for building SEO and engaging your target audience.
Inbound marketing is all about getting the right leads to come to you so you don’t have to waste your time and energy chasing people who just aren’t interested in what you have to say. Marketers know that stellar SEO can make or break their content marketing efforts, so it’s typically an integral part of their strategy — and understandably so. The problem is that the rules of SEO are constantly changing and it’s no easy feat to stay in-the-know.