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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Ever wonder how some companies like HubSpot, for instance, crank out so much content so fast and so consistently?I did. So I Googled, and I quickly stumbled upon a few ebooks – two in particular – that outlined exactly what companies like HubSpot and Kapost do to generate loads of amazing content so quickly and regularly.This post will explain the seven secrets behind creating and operating a content marketing machine that outputs stellar content and converts leads consistently.
Marketing itself is a dynamic and decentralized domain that horizons beyond data, logic, and calculations. Marketing through online media is even more versatile and requires lots of reading, understanding and continuous expedition. If you have got the right eyes to foresee changes in user expectations and the right grey matter to analyze the who, why, what, when and how of even a minor observation in consumer behavior, you will succeed in taking the right marketing steps.
In a perfect world, you’d have unlimited access to talent, money and time to tackle every marketing initiative on your radar. But with a tight and unpredictable budget, this is far from reality. That means that you prioritize certain initiatives and push others to the “someday” list.Because strategic content creation requires diverse skill sets, making the right choice for your company and its budget constraints can be difficult.
As a startup entering “super-growth” last year, my company, L&T Co., started hunting out the best tools to help us manage our content, clients and writers in a more efficient way. We found two that have not only proven indispensable to us, but will help any marketing department or agency boost productivity, motivation, and most importantly, offer clients as much transparency into the daily workflow as you wish.
“Our engagement is good, but where’s the ROI?”This is the question that all content marketers dread, but it’s one that’s popping up more and more.Sixty-nine percent of B2C marketers are creating more content now than they were a year ago, but with the increase in content volume comes increased expectations of value.
Last month, my car window fell into my car door. Pushing the window control resulted in all sorts of grinding. Awesome. Being the do-it-myself type (and also cheap), I headed to YouTube to figure out what broke and how to fix it. My search quickly let me to a video published by an auto parts website. A few clicks, and I knew how to replace my window regulator and was able to order the part.That is content marketing done right.The company provided me with valuable information that I needed.
The amount of data that’s currently online is mind-boggling—estimates placed this number at over 11 zettabytes (doubled volume every year and a half, from 2.8 ZBs in 2012). According to the 2012 IDC Digital Universe study sponsored by EMC, the Internet is expected to hold 40 zettabytes of data by 2020. A zettabyte clocks in at around 1.1 trillion gigabytes—just one zettabyte is more than enough to fill 75 billion iPads.
For every lucky (heavily shared or viral) post I create, there are a hundred posts that sit around on my blog and pick up a few organic page views per day. Some of these are my best pieces – the ones that reflect a solid combination of expertise and passion for my favorite niche topics. They aren’t necessarily newsworthy or relevant, but they do hold value in the long run.Although they aren’t blockbusters, the posts still help me.
Michael Scott, Ron Swanson and Donald Trump all have something in common besides their nice haircuts and good looks — they’re boss at being the boss. When it comes to the world of content writing, there’s so much competition.There will always be better blogs, better products and, yes, even bosses with better mustaches than Swanson’s. How can you make your content stand out from the crowd?
When it comes to marketing your content or even wishing your customers a happy holiday on your Facebook page, an expressive image can really grab their attention. It’s increasingly important on Facebook and absolutely essential on social networks like Pinterest.Here is a list of five quick and easy resources for royalty-free images.

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