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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

We all want and need quality no matter what it is we are getting. When you go to a restaurant, you want to make sure you get quality food, right? When you buy a book by a new author, you want it to be reassured it is great before spending time and money on it. The same goes for doctors, schools, furniture, electronics, Christmas decorations and anything else we pay for in our lives.
I’ve been living and breathing content marketing for large and small brands over the past four years, and in that time, I’ve tried (and failed) a lot. However, failure is key to uncovering what works, as much as what doesn’t work.If you dedicate your time and effort to taking the right path, you will see a difference. Be aware of the fails in this post, and implement what you learn from each.
Content marketing is a very broad field with a lot of potential channels and strategies. In general, the idea is to create valuable content, get it out in front of your audience, build visibility, and attract attention and loyalty. But making content marketing work for you and your business can be challenging, because there’s so much competition out there.In today’s digital landscape, content marketing is practically a requirement for building SEO and engaging your target audience.
Inbound marketing is all about getting the right leads to come to you so you don’t have to waste your time and energy chasing people who just aren’t interested in what you have to say. Marketers know that stellar SEO can make or break their content marketing efforts, so it’s typically an integral part of their strategy — and understandably so. The problem is that the rules of SEO are constantly changing and it’s no easy feat to stay in-the-know.
First it was hits, then page views, then unique visitors. Now it’s engaged time, attention minutes and brand lift. Content measurement trends are forever changing, yet perpetually flawed.At my content marketing company, we often hear questions such as “How do you know if the content performed well?” “What would you consider a successful article?” and “Can you make this go viral?”Here’s the short answer: It depends.
If you work in email marketing too, you’ll understand me.Google has given me a very tough time since they launched their new version of Gmail with different tabs for social media, updates and — the most-debated among email marketers — the promotions tab. That was back in May 2013, and we all had some level of hope that the new feature wouldn’t be that catchy.Then came October 2014, and our second blow in a little more than a year: Google Inbox.
There’s not a day that goes by without a new article posted about how to write compelling content — whether for Facebook, for a blog or some other content marketing venue.That’s great, but make no mistake: It’s not enough. Writing is obviously an important part of the equation, but I would argue that it’s no more important than editing, which isn’t nearly as sexy and isn’t nearly as talked about.
Creating good/great content is usually expensive and hard.As someone who works on a lot of content projects for my clients and my own sites, I like to find tactics that have: Limited downside risk A lot of potential upside Points of leverage where I can make the work that I / my clients have already done provide even greater yieldAnalyzing referral data (your own sites’ and your competitors’) can help you check all three of those boxes.
You set goals for traffic, new followers, backlinks and social shares. You created a content calendar filled with engaging topics and titles that will keep you and your copywriters busy. You have a plan, you’re organized and you have every intention for the interconnectedness of your future on- and off-site content assets to look like this:(image source:
What are personas, and how can you create and shape them to boost your content marketing efforts?If you’re using a platform like HubSpot, Buffer or Eloqua to supplement your marketing efforts, you’ve probably been advised to create customer personas to help target those efforts more effectively.There’s a lot of confusion about what such an undertaking entails, how much effort you should put into building and developing them and their importance to your overall strategy.

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