Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

What are personas, and how can you create and shape them to boost your content marketing efforts?If you’re using a platform like HubSpot, Buffer or Eloqua to supplement your marketing efforts, you’ve probably been advised to create customer personas to help target those efforts more effectively.There’s a lot of confusion about what such an undertaking entails, how much effort you should put into building and developing them and their importance to your overall strategy.
It’s no secret that marketing has evolved a great deal over the past few years.Five years ago, demanding a thorough justification for marketing budgets was almost as ludicrous as asking a 12-year-old to prove that intelligent forms of alien life exist.Fortunately, times have changed and now brands are actually able to see where their money goes at the end of a campaign.
You may have developed your own system in creating content for your website or blog. Below is a sample of your content creation workflow.
Nobody likes a “set it and forget it” attitude, so why are you doing it with your content?Content marketing is about creating valuable and engaging content that aims to drive customer interaction and interest in your business – But the reality is that not everyone is interested in the same type of content, even if they are interested in the same topic. 
We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.If your content isn’t that, you’re probably gaining very little, no matter how much content you have placed out in cyberspace. You’re absolutely, for sure, wasting your time.
If your content strategy isn’t bringing you any increased rankings, then there’s probably a good chance you’re doing something wrong. Your strategy should be engineered to increase your search engine rankings, bring you new fans and followers, or help you build new connections or authority within your niche.Consumers are becoming more educated than ever. As a result, they’re reading more content than ever.
Now more than ever, content marketing is a vital part of any effective SEO strategy. Not only are search engines zeroing in on contextual relevance as the primary factor in ranking, but your customers expect a stream of engaging, high quality content. In the ever-changing digital landscape, content marketing in its many forms remains the most effective method for increasing visibility, generating more traffic and boosting your bottom line.
When I read Ashley Faulkes’s post on the SEMrush blog, “How to Find Guest Posting Opportunities,“ I knew I wanted to chime in.First off, Ashley’s post is awesome. I use the same techniques almost every time I search for these opportunities.I‘ve been a serial blogger since 2005, and in this article I will share the exact steps I do to score a guest post spot, which works 95% of the time for me.
The days of building keyword-optimized landing pages with downloadable PDFs, powered by PayPal check out and video testimonials from friends are long over, according to Internet marketer Matthew Capala.Sure, long-standing brands and websites with decent traffic can still covert using past technologies. But it is a limiting approach because Google — and consumers — have evolved.
Shares are usually a hot commodity in the world of blogging. But it is often forgotten that the biggest impact on the performance of a blog post happens within the first hours of the blog post being published. The only guarantee that any blog post is shared anywhere is to share it yourself and generate the initial sharing flare.Therefore, the #1 rule to get more shares it to share the blog post yourself — instantly.