Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

If you work in email marketing too, you’ll understand me.Google has given me a very tough time since they launched their new version of Gmail with different tabs for social media, updates and — the most-debated among email marketers — the promotions tab. That was back in May 2013, and we all had some level of hope that the new feature wouldn’t be that catchy.Then came October 2014, and our second blow in a little more than a year: Google Inbox.
There’s not a day that goes by without a new article posted about how to write compelling content — whether for Facebook, for a blog or some other content marketing venue.That’s great, but make no mistake: It’s not enough. Writing is obviously an important part of the equation, but I would argue that it’s no more important than editing, which isn’t nearly as sexy and isn’t nearly as talked about.
Creating good/great content is usually expensive and hard.As someone who works on a lot of content projects for my clients and my own sites, I like to find tactics that have: Limited downside risk A lot of potential upside Points of leverage where I can make the work that I / my clients have already done provide even greater yieldAnalyzing referral data (your own sites’ and your competitors’) can help you check all three of those boxes.
You set goals for traffic, new followers, backlinks and social shares. You created a content calendar filled with engaging topics and titles that will keep you and your copywriters busy. You have a plan, you’re organized and you have every intention for the interconnectedness of your future on- and off-site content assets to look like this:(image source: http://i.imgur.com/SAqMEmj.
What are personas, and how can you create and shape them to boost your content marketing efforts?If you’re using a platform like HubSpot, Buffer or Eloqua to supplement your marketing efforts, you’ve probably been advised to create customer personas to help target those efforts more effectively.There’s a lot of confusion about what such an undertaking entails, how much effort you should put into building and developing them and their importance to your overall strategy.
It’s no secret that marketing has evolved a great deal over the past few years.Five years ago, demanding a thorough justification for marketing budgets was almost as ludicrous as asking a 12-year-old to prove that intelligent forms of alien life exist.Fortunately, times have changed and now brands are actually able to see where their money goes at the end of a campaign.
You may have developed your own system in creating content for your website or blog. Below is a sample of your content creation workflow.
Nobody likes a “set it and forget it” attitude, so why are you doing it with your content?Content marketing is about creating valuable and engaging content that aims to drive customer interaction and interest in your business – But the reality is that not everyone is interested in the same type of content, even if they are interested in the same topic. 
We all know that content is what’s driving the SEO machine these days. What most people don’t know is that they could be going about it all wrong. Writing just any piece of re-hashed, over-done content isn’t going to cut it. Your written works have to be researched, well-prepared, and well… professional.If your content isn’t that, you’re probably gaining very little, no matter how much content you have placed out in cyberspace. You’re absolutely, for sure, wasting your time.
If your content strategy isn’t bringing you any increased rankings, then there’s probably a good chance you’re doing something wrong. Your strategy should be engineered to increase your search engine rankings, bring you new fans and followers, or help you build new connections or authority within your niche.Consumers are becoming more educated than ever. As a result, they’re reading more content than ever.