Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Now more than ever, content marketing is a vital part of any effective SEO strategy. Not only are search engines zeroing in on contextual relevance as the primary factor in ranking, but your customers expect a stream of engaging, high quality content. In the ever-changing digital landscape, content marketing in its many forms remains the most effective method for increasing visibility, generating more traffic and boosting your bottom line.
When I read Ashley Faulkes’s post on the SEMrush blog, “How to Find Guest Posting Opportunities,“ I knew I wanted to chime in.First off, Ashley’s post is awesome. I use the same techniques almost every time I search for these opportunities.I‘ve been a serial blogger since 2005, and in this article I will share the exact steps I do to score a guest post spot, which works 95% of the time for me.
The days of building keyword-optimized landing pages with downloadable PDFs, powered by PayPal check out and video testimonials from friends are long over, according to Internet marketer Matthew Capala.Sure, long-standing brands and websites with decent traffic can still covert using past technologies. But it is a limiting approach because Google — and consumers — have evolved.
Shares are usually a hot commodity in the world of blogging. But it is often forgotten that the biggest impact on the performance of a blog post happens within the first hours of the blog post being published. The only guarantee that any blog post is shared anywhere is to share it yourself and generate the initial sharing flare.Therefore, the #1 rule to get more shares it to share the blog post yourself — instantly.
The days when keyword-optimized landing pages with downloadable PDFs, powered by PayPal and video testimonials performed best are long over. Established brands or long-standing websites with decent traffic can still convert hard-won site visitors into paying customers using the tactics and technologies of the past. You can do much better by exploiting some of the overlooked content monetization engines out there.Why? Because both Google and consumers have evolved.
Startups need to be scrappy and resourceful as a rule. Whether you’re bootstrapping your business or in a mad scramble for venture funding, you know that resources are limited, and you need to make the most of what you have.So when it comes to content marketing, you’re probably not in a position where it would be wise to hire a dedicated content marketing manager, as tempting as it might seem.
It’s that time of the year again, when every content marketer — professional and amateur alike — is thinking about next year’s resolutions; when every content marketing article and blog seems to be about the big trends that stand ready to shape 2015.Many of us have paused over the last few weeks to think about which technologies and platforms we need to embrace in order to stay relevant next year; which strategies to uphold, and which to discard.
Have you ever created a piece of content and wondered why it’s not generating any traction or buzz? Have you taken the time to write more than 1,000 words or create a slide deck to only be met with poor results?Now before you start coming up with excuses, let me tell you that you’re not alone.It’s not easy creating content that drives results, but it can be done. Over the last year, I've created content that has been distributed and shared more than 500,000 times.
What’s arguably the best way to grow brand awareness online? Content marketing. What’s typically the no. 1 reason marketers don’t use content to its fullest? Lack of time.It’s a constant conundrum content marketers face: Consistent, quality content increases SEO and builds brand awareness, but few can find the time to do it right.Fortunately, one of this year’s SEO buzzwords has the power to help marketers reach content goals while preserving time.
If the question you’re asking is: "How much money should I invest in content marketing for 2015?" — you’ll never get the right answer.The correct question is, "How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?"For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.