Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

The days when keyword-optimized landing pages with downloadable PDFs, powered by PayPal and video testimonials performed best are long over. Established brands or long-standing websites with decent traffic can still convert hard-won site visitors into paying customers using the tactics and technologies of the past. You can do much better by exploiting some of the overlooked content monetization engines out there.Why? Because both Google and consumers have evolved.
Startups need to be scrappy and resourceful as a rule. Whether you’re bootstrapping your business or in a mad scramble for venture funding, you know that resources are limited, and you need to make the most of what you have.So when it comes to content marketing, you’re probably not in a position where it would be wise to hire a dedicated content marketing manager, as tempting as it might seem.
It’s that time of the year again, when every content marketer — professional and amateur alike — is thinking about next year’s resolutions; when every content marketing article and blog seems to be about the big trends that stand ready to shape 2015.Many of us have paused over the last few weeks to think about which technologies and platforms we need to embrace in order to stay relevant next year; which strategies to uphold, and which to discard.
Have you ever created a piece of content and wondered why it’s not generating any traction or buzz? Have you taken the time to write more than 1,000 words or create a slide deck to only be met with poor results?Now before you start coming up with excuses, let me tell you that you’re not alone.It’s not easy creating content that drives results, but it can be done. Over the last year, I've created content that has been distributed and shared more than 500,000 times.
What’s arguably the best way to grow brand awareness online? Content marketing. What’s typically the no. 1 reason marketers don’t use content to its fullest? Lack of time.It’s a constant conundrum content marketers face: Consistent, quality content increases SEO and builds brand awareness, but few can find the time to do it right.Fortunately, one of this year’s SEO buzzwords has the power to help marketers reach content goals while preserving time.
If the question you’re asking is: "How much money should I invest in content marketing for 2015?" — you’ll never get the right answer.The correct question is, "How much money should I invest in lead generation, e-commerce revenue generation, brand awareness and/or brand loyalty in 2015?"For most companies, these are the main objectives of Internet marketing campaigns. The main Internet marketing programs to support these objectives are SEO, PPC, email marketing and social media marketing.
Beginning your blog can feel daunting. (Who knew that beginning a blog for your business means you're going to have to dust off your writing skills?) Creating valuable content on your blog can expand your reach, attract your ideal clients and customers, get you the recognition you crave and increase your bottom line. So why wouldn’t you do it?Because you don’t know where to start.Let's fix that!
If you know anything about dating, you know that first impressions can mean the difference between a second look and no chance in hell. Nothing can cut a potential relationship short more quickly than a bad pick-up line or poor table manners.In that regard, online publishing is similar to dating. While you’re probably not trying to romance editors, you are trying to establish good rapport so you can stand out, especially as everyone scrambles for a piece of the content pie.
The way I see it, there are two overall strategies when it comes to content marketing.The first is to create content about yourself, your business and your industry in an effort to educate your target audience on all of these things. The second is to create content that is catered to your target audience that doesn’t necessarily have much to do with you at all in an effort to build an audience of your own that you can reach at any time.
What comes to mind when developing a content marketing plan? If you’re like most companies, it’s a combination of trying to answer two key questions:Who will write my content?How will I generate leads from the content I create?While I could suggest the traditional route of creating frequent, high quality, long-form content with actionable advice, I’m going to take you down another road.Those elements are still very much in play, but everyone likes a twist; don’t you think?