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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Ever wonder what happens online every 60 seconds? You'd be amazed how online users create and consume content.Creation and consumption of content are what make digital work. Digital marketers have been seeing the lost opportunity in content marketing; but it's not enough to make articles, come up with an infographic or share great stuff online. Content marketing is all about telling stories.
I recently had the pleasure of sitting down for a Google Hangout with Christopher Gaudreau, host of The Content Show. Chris and I had a great conversation about SEMrush, the current state of content marketing, and what might lie ahead for the industry.Below are some of the questions Chris asked as well as my answers.Thanks again to Chris for the invitation!
There are many reasons to love content marketing. There’s the audience engagement and sharing potential. There are the SEO benefits, and the reduced marketing costs.And then there is the work.Despite all the benefits of content marketing, there’s no denying it’s a lot of work. Creating content takes time and requires a well-thought out strategy behind it to work. Part of that strategy is figuring out which content vehicles — or formats — are most effective.
Have you ever had an interview that was really uncomfortable? You know, the interview during which everyone fired questions at you and watched with blank expressions as you squirmed in your seat. The interview where it wasn’t just your suit that was making you sweat and you couldn’t wait to get away.On the flip side, have you ever had an interview that went just swimmingly? The interview where you walked in the room and instantly relaxed because everyone smiled and joked with you.
 We can all think of brands that continue to excel in their content marketing efforts, providing a robust example for the rest of us to follow. Just as surely, we can probably think of some brands that have tried their hand at content marketing but then failed — either posting without ever making an impact, or simply allowing their posts to fizzle out and cease altogether. (Some of us may even have been involved with companies in this latter camp.
 It's fair to say that the world of marketing is a melting pot of divergent and distinctive thoughts and opinions. While certain aspects of promotion and publicity can be considered cold hard facts, some facets are very much open to interpretation by individuals and agencies working within the industry.When it comes to determining the difference between content marketing and inbound marketing, everybody seems to have their own point of view.
 International markets are generating higher and higher revenue to international businesses, yet ways those companies delegate the creation of multilingual content have improved very little over the past years.Learn the most frequent mistakes in delegating content creation in different languages, and how to avoid them.
A blank content calendar can be pretty intimidating. When thirty empty spaces are staring at you from the computer screen, you may get hit with a sudden bout of writer’s block or feel like every potential topic has already been written about.In reality, there are plenty of viable subjects that you can write about for your blog — it just takes a little bit of thinking and planning ahead.
There are many options to consider when promoting your content on social media. Each platform has something unique to offer depending on how you want to get your message across to your audience. Among these many choices there is a rising star, a powerhouse of marketing potential that sometimes doesn't get the recognition it deserves: Twitter.On Twitter you can find, connect and engage with individual clients and mass audiences alike with ease.
 "Oh, I just love it when awesome prospects and potential customers can’t find my website!" said no one ever.If you’ve been studying up on your Content Marketing 101 or you simply ask around, you’ll discover the number one priority for nearly all B2B marketers is finding efficient ways to steadily generate high quality leads. But what does a company need to do before they can begin raking in these new prospects? They need to attract traffic.