Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

 It's fair to say that the world of marketing is a melting pot of divergent and distinctive thoughts and opinions. While certain aspects of promotion and publicity can be considered cold hard facts, some facets are very much open to interpretation by individuals and agencies working within the industry.When it comes to determining the difference between content marketing and inbound marketing, everybody seems to have their own point of view.
 International markets are generating higher and higher revenue to international businesses, yet ways those companies delegate the creation of multilingual content have improved very little over the past years.Learn the most frequent mistakes in delegating content creation in different languages, and how to avoid them.
A blank content calendar can be pretty intimidating. When thirty empty spaces are staring at you from the computer screen, you may get hit with a sudden bout of writer’s block or feel like every potential topic has already been written about.In reality, there are plenty of viable subjects that you can write about for your blog — it just takes a little bit of thinking and planning ahead.
There are many options to consider when promoting your content on social media. Each platform has something unique to offer depending on how you want to get your message across to your audience. Among these many choices there is a rising star, a powerhouse of marketing potential that sometimes doesn't get the recognition it deserves: Twitter.On Twitter you can find, connect and engage with individual clients and mass audiences alike with ease.
 "Oh, I just love it when awesome prospects and potential customers can’t find my website!" said no one ever.If you’ve been studying up on your Content Marketing 101 or you simply ask around, you’ll discover the number one priority for nearly all B2B marketers is finding efficient ways to steadily generate high quality leads. But what does a company need to do before they can begin raking in these new prospects? They need to attract traffic.
 You can't go very far today without being exposed to some kind of marketing imagery. It's all around us. Did you notice any billboards as you drove into the office today? Or did you catch a funny meme on social media this morning as you sipped your morning coffee?If they made an impact on you, I'm willing to bet that they weren't simply black and white walls of text.What do billboards and memes have in common?Images.
You’ve heard the buzz phrase a thousand times before: content marketing. The term seems to be everywhere you click these days, with top-notch marketers emphasizing its importance time and time again.You’ve written a blog post here and there, and you even post on your Facebook page when you remember and have the time.
Most of you know me as an SEO, but in a former life, I was a book author. Yep. I have 11 books published by some big publishers, mostly biographies. So, you can imagine how perfect it is for someone like me to know that SEO is driven by killer content. Yay!This is one thing my company does for SEO clients. We produce great content and spew it all over the Web. I’m talking unique content, of course. No more than one article in one place.
 “Content is king!”We’ve heard it so many times, and we are all sick to death of it.So why do they keep screaming about content being king? Because most businesses in possession of this knowledge still do it wrong.Content isn’t king unless it’s remarkable content; it engages people, gets passed around the internet and takes on a life of its own. That’s about as royal as content can get.What’s it take to have that kind of content? It starts with a plan. A strategy.
Content marketing is always changing, always evolving. That’s what’s so exciting about it; that’s what’s so challenging about it; and, at times, that’s what’s so maddening about it.Consider some of today’s top content marketing trends and headlines, then think back to what the big stories were five years ago. SEO was a wildly different beast. There was less talk about video marketing. Some of today’s most significant social media platforms didn’t even exist.