Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Content marketing is always changing, always evolving. That’s what’s so exciting about it; that’s what’s so challenging about it; and, at times, that’s what’s so maddening about it.Consider some of today’s top content marketing trends and headlines, then think back to what the big stories were five years ago. SEO was a wildly different beast. There was less talk about video marketing. Some of today’s most significant social media platforms didn’t even exist.
 I used to be a bit of a Honey Badger when it came to content publishing platforms — as in, I didn’t give a you-know-what.I figured if the content was good enough, the people would come. But websites and blogs don’t constitute a Field of Dreams. You need to go where your audience is, and that’s why where you publish matters just as much as what you produce.
Some of the most valuable items in the world were made by human hands. Society perceives hand-crafted items as being of higher quality than mass-produced objects. As such, they often become lovingly cherished heirlooms, passed down from generation to generation. Even in today's automated world, the skills of the artisan are recognized as superior talents and their creations are assigned premium value by both industry experts and art connoisseurs alike.
 Working in content marketing, all day everyday, can mess with your head.It can cause you to lose sight of why we do this in the first place. From time-to-time, it can be helpful to just stop, take a breath and realign ourselves with what content marketing is all about.And here’s a hint: It’s not about reach. At least, not entirely.
With content creation, one of the toughest parts of it is the actual promotion of it. Sure, you can post it on various social channels and hope you are reaching the right audience that will want to share it. In fact, LinkedIn Groups are a great channel to utilize content for lead generation.The trouble with most social networks is the difficulty of finding true influencers. Twitter is no exception.There are many social tools that help you understand the social influence of a person.
Content marketing has been touted as the future of SEO for quite some time, and it appears that most companies are buying in. A recent study shows that 93 percent of B2B marketers have been mixing content marketing into their existing digital marketing strategies. Of that subset, 58 percent have increased their budgets for content creation going into the next year.
Way back in the wild and wooly early days of digital marketing, before the SERPs were beset by marauding Pandas, Pigeons, and Penguins,  linkbuilding was the "in" thing with SEO webmasters. From "linkwheels" to the black-hat link structures built on things like fake or adult domains, webmasters abused linkbuilding strategies to gain overnight rankings.But Google didn't remain dumb for very long.
One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls into. Communities—especially on LinkedIn and Google Plus—are based on niches as opposed to genres, which means you can target consumers on a fairly granular level.
For most professionals in the realm of digital marketing, content marketing is ideally about providing value to clients by creating content that people want to share. Yet, there is a huge difference between what most people think content marketing is and what it actually is. Erez Zundy of IMCreator will show you the difference.
One of the most difficult parts of content marketing is constantly coming up with topics that resonate with your audience.There’s little doubt that it’s extremely difficult, yet some people seem to be able to consistently produce amazing content that is always helpful just when you need it.How do they do this?