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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls into. Communities—especially on LinkedIn and Google Plus—are based on niches as opposed to genres, which means you can target consumers on a fairly granular level.
For most professionals in the realm of digital marketing, content marketing is ideally about providing value to clients by creating content that people want to share. Yet, there is a huge difference between what most people think content marketing is and what it actually is. Erez Zundy of IMCreator will show you the difference.
One of the most difficult parts of content marketing is constantly coming up with topics that resonate with your audience.There’s little doubt that it’s extremely difficult, yet some people seem to be able to consistently produce amazing content that is always helpful just when you need it.How do they do this?
 Ego bait is content that promotes or features industry influencers on your site. The goal is to then encourage these influencers to link to the post or share it with their network to give your blog greater visibility in your niche and get more eyes on your brand.It’s a classic “win-win” scenario; the influencer is featured on a prominent site and gets exposure to a different audience.
Content marketing is tough.When you’re expected to churn out fresh, engaging, informative and powerful content every day, you’ll come up against some times where it’s just not coming. You have zero ideas. You have no content pipeline. You are completely empty.What do you do when you’re supposed to be doing content marketing, but lack the content to do it?
SEO
So, you think you can write good SEO content?Much like the performers on "So You Think You Can Dance," writers need to have a routine planned out before they begin. If you often find yourself staring blankly at your computer, hampered by a major case of writer's block, then this post is for you. Learn from the best and most experienced SEO bloggers and writers SEMrush has to offer.
What makes a blog post memorable? What makes it effective? There are intangibles with blogging, such as what your readers want to read, how shareable your content is, and the entertainment and informational value of a post.That said, I do believe there are several ways to ramp up the click potential of every post by following a few guidelines or, as the headline says, mixing together a few proven ingredients.
At the end of the day, most business decisions are driven by the desire to make money. That’s no different when it comes to content marketing.There’s really no end to the amount of statistics that highlight just how necessary content marketing is to business success. For starters, websites that have blogs have 434 percent more indexed pages and 97 percent more indexed links compared to their blogless counterparts.
Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.In 2014, we have to work much, MUCH harder to get our clients to rank well in search.
You can promote your content in a thousand different ways. Ads can work, but there are more proactive methods you can use to build buzz, extend your reach and motivate your readers to visit your pages.Here are my ten favorite methods for doing just that.