Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

We all want our headlines to get clicked, and we all want them to get shared. Here is the thing, it turns out that what readers share, and what they click, may be two different things. What are those differences, and how can we reconcile them? Let’s find out by looking at some empirically tested results.
Semantic search will continue to shape the way marketers build their content strategy. So, understanding the future of semantic search will allow you to optimize your articles for a specific intent and achieve success in the SERPs. See the recommendations Dido Grigorov & our #SEMrushchat audience discussed last week.
During our latest SEMrush Chat, we discussed the first step to a successful content marketing strategy: how to build a world-class content marketing plan with special guest, Julia McCoy. She and our audience provided some great insights all businesses should consider if the goal is to create great content.
The application of interactive content has grown substantially in the past few years and the trend is predicted to grow. Find out several budget-friendly ways to create interactive content along with the instructions on how to design them to be most effective.
Many people feel content marketing it easy, but it is not just about creating content. Content marketing is a skill that requires continual education, targeted research, analytical skills and much more. We created a quiz to help you determine if some of your skills are up to par.
Content marketing is on everyone’s lips now, it has become a ubiquitous practice, with 88% of B2B companies using it in 2016, according to the joint research by Content Marketing Institute and MarketingProfs. But if content is an important element of a marketing strategy and is used by a large number businesses, then why do so many companies fail to achieve the desired results with it?
Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.
Nathan Hague explained step by step how to optimize YouTube video content and get it in front of your target audiences eyes.
SEO
During our latest SEMrush Chat, we had special guest, Matt Siltala, President of Avalaunch Media, a speaker, and a photographer to talk about this powerful form of marketing. Together with him and our participants, we discussed tactics for influencing others and the pros and cons of influencer marketing.