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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

For most professionals in the realm of digital marketing, content marketing is ideally about providing value to clients by creating content that people want to share. Yet, there is a huge difference between what most people think content marketing is and what it actually is. Erez Zundy of IMCreator will show you the difference.
One of the most difficult parts of content marketing is constantly coming up with topics that resonate with your audience.There’s little doubt that it’s extremely difficult, yet some people seem to be able to consistently produce amazing content that is always helpful just when you need it.How do they do this?
 Ego bait is content that promotes or features industry influencers on your site. The goal is to then encourage these influencers to link to the post or share it with their network to give your blog greater visibility in your niche and get more eyes on your brand.It’s a classic “win-win” scenario; the influencer is featured on a prominent site and gets exposure to a different audience.
What makes a blog post memorable? What makes it effective? There are intangibles with blogging, such as what your readers want to read, how shareable your content is, and the entertainment and informational value of a post.That said, I do believe there are several ways to ramp up the click potential of every post by following a few guidelines or, as the headline says, mixing together a few proven ingredients.
At the end of the day, most business decisions are driven by the desire to make money. That’s no different when it comes to content marketing.There’s really no end to the amount of statistics that highlight just how necessary content marketing is to business success. For starters, websites that have blogs have 434 percent more indexed pages and 97 percent more indexed links compared to their blogless counterparts.
Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.In 2014, we have to work much, MUCH harder to get our clients to rank well in search.
You can promote your content in a thousand different ways. Ads can work, but there are more proactive methods you can use to build buzz, extend your reach and motivate your readers to visit your pages.Here are my ten favorite methods for doing just that.
Why content marketing and not SEO or SEM, you ask? Well, after a lot of experimentation and failures, startups have come to learn that content marketing is one of the most efficient marketing efforts. It is lean, mean and scalable, just like startups are. More and more startups these days are embracing content marketing like no other marketing channel.Early stage startups have limitations: budget, staff and scale limitations, to name a few. It's a chaotic time, and everyone plays multiple roles.
When it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand.In real life, though, the grass isn’t always greener.
Content marketing has suddenly become a popular marketing technique that everyone is clamoring to take part in. However, content marketing isn’t new, nor is it what everyone thinks it is.You see, content marketing has been around as long as marketing has been around. Content marketing is simply a more in-depth marketing experience that you provide for your customers.The reason it’s become vogue over the past year is due to the changes in Google’s algorithm.

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