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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

You can promote your content in a thousand different ways. Ads can work, but there are more proactive methods you can use to build buzz, extend your reach and motivate your readers to visit your pages.Here are my ten favorite methods for doing just that.
Why content marketing and not SEO or SEM, you ask? Well, after a lot of experimentation and failures, startups have come to learn that content marketing is one of the most efficient marketing efforts. It is lean, mean and scalable, just like startups are. More and more startups these days are embracing content marketing like no other marketing channel.Early stage startups have limitations: budget, staff and scale limitations, to name a few. It's a chaotic time, and everyone plays multiple roles.
When it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand.In real life, though, the grass isn’t always greener.
Content marketing has suddenly become a popular marketing technique that everyone is clamoring to take part in. However, content marketing isn’t new, nor is it what everyone thinks it is.You see, content marketing has been around as long as marketing has been around. Content marketing is simply a more in-depth marketing experience that you provide for your customers.The reason it’s become vogue over the past year is due to the changes in Google’s algorithm.
This year, LinkedIn announced something exciting — as of February 2014, you can now start publishing your own content to their community, using your profile!In the world of content marketing, this is a great opportunity for each and every business with an online presence, and can bring in many people to your site. While this is exciting, you may be wondering just how to go about writing and publishing excellent content to share on LinkedIn.
Panda 4.0 has some major changes that could affect how your site is found in search engines. While many blogs have discussed the new Google algorithm, you might not know the best way to create content that is best-suited for Panda.In this post, Julia Spence-McCoy is going to show us some of the best practices for creating effective content in the Post-Panda 4.0 World.