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All articles for Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

The notion of “fake news” has become dominant in our politics, and it’s no great surprise to see it shaping the content marketing world, too. Readers are becoming increasingly incredulous about the things they see and read on the Internet, and more vigilant to separate fact from fiction. On a civic level, this is probably a good thing. On a marketing level, it presents some challenges.
If you advertise a product or service in your blog, particularly excessively, odds are that you’ll alienate your clients and over time your SEO or brand may suffer too. There is a way to write a blog that both markets your product or service AND that readers will love. Simply follow the 5 rules below. Advice on how to write blog posts your readers will love that also let you market your business. Tips on what to blog about with 15 ideas for writing inspiring blog posts.
There are several tips, tricks and tests to measure headline performance that you can get started with and start to see results right away. Check out some of these forgotten and ignored tips below:.
SEO
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
If the idea of weaving a story into your brand or product is difficult, then you should definitely consider working with an SEO agency that specializes in PR and content writing. Here are some quick tips you can use meanwhile.
As a business owner, it’s vital to expect people to show up at your website. That means making your site feel truly welcoming. That’s all well and good in the abstract, but what does it mean in concrete terms? Here are a few suggestions for making a website feel more welcoming.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
User generated content can help you increase your sales, thanks to a powerful psychological mechanism. In this article, you will learn how to use it.
If you‘re an digital marketing industry expert - put that knowledge to work and make money. Use social media to build a following, and teach classes or built your own membership community. Here‘s a few tactics to promote your new course!
Although content marketing is an incredible strategy for gaining traction, traffic, shares and backlinks, it‘s imperative to keep the track of results to see which strategies bring in the best results. This post explains 9 major metrics you should be tracking for the optimal content marketing performance.