Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

If your business wants to increase sales and build your brand then you know the importance of great copywriting. If you want to get noticed in search engines and close more sales than average online content won’t cut it in today’s digital marketplace.
Are you implementing strategic visual marketing content in your day-to-day? Several reports suggest that customer loyalty is fast dwindling, with customers switching from brand to brand in a restless disarray.
In today’s web world, ‘Content is King’ and building the right content strategy for a mobile app is the secret key to success. This post aims to educate you about the ways to crack that key.
Content marketing has evolved into something you not only should use but something that is essential for the success of your business. It is inevitable you may make some content marketing mistakes as you perfect your strategy; however, there are countless things you can do to pique the interest of your audience. Take a look at these five things you should know about content marketing so you can add value to your business.
There are different ways you can use social media to get people talking about your brand. You can post blog content, videos and start conversations. Today we‘ll look at webinars which can be used whether you’re launching or simply trying to stay connected with your customers. So let’s dive into what it takes to host a webinar!
Content Marketing is for everyone - yes, you! - because it can be adjusted to speak directly to your audience. Learn from the pros. These10 brands knocked it out of the park with their content marketing campaigns.
Trends define a general direction in which something is developing or changing. Learn what design trends that shall dictate emails to be sent in 2017.
Want the strategy companies like CoSchedule, WordStream, and our own SEMrush use to capture highly-qualified leads, generate extra traffic, and get organic backlinks from influential sites? This post by content marketing expert Bill Widmer runs through 4 steps to build your first web-based tool.
The notion of “fake news” has become dominant in our politics, and it’s no great surprise to see it shaping the content marketing world, too. Readers are becoming increasingly incredulous about the things they see and read on the Internet, and more vigilant to separate fact from fiction. On a civic level, this is probably a good thing. On a marketing level, it presents some challenges.
If you advertise a product or service in your blog, particularly excessively, odds are that you’ll alienate your clients and over time your SEO or brand may suffer too. There is a way to write a blog that both markets your product or service AND that readers will love. Simply follow the 5 rules below. Advice on how to write blog posts your readers will love that also let you market your business. Tips on what to blog about with 15 ideas for writing inspiring blog posts.