Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

49% of marketers considered that their stagnant success with content marketing was due to a lack of strategy or other strategy issues. How can you create a better content marketing strategy? How can you improve your results from content marketing? In this blog post, we’re going to look at the most important steps in creating a successful content marketing strategy in 2017.
If your goal for 2017 is to create more effective, valuable, and high-quality content, then you need content creation tools to help you achieve it. (And if this isn’t one of your goals, what are you waiting for?)
It’s time for you to reap the benefits of the all time investment you’ve done into your blog because we’ve got here the most practical, valuable, and dependable means and methods of using your blog as a vehicle of lead generation – both qualified and unqualified.
SEO
To help you make the most of your marketing budget this year, we invited Maureen Jann to our weekly SEMrush Chat. Maureen is the Director of Marketing for the award-winning digital marketing agency Point It, a podcast hostess and a blogger.
In a study by Neil Patel, a top influencer and entrepreneur, stated that there is at least 7.8 times more traffic in websites that provides quality content than others that don’t. This means that customers like to be more aware of the products or services that are available and this became a game changer to marketers. Content marketing has been helping businesses succeed as customers continue to rely on their information.
Stop sending promotional and pushy marketing emails to your subscribers and customers. It’s time to take your email marketing to next level by including click boosting strategy of embedding user generated content (UGC) in emails.
Do you want people to bookmark your content and come back again and again? If so, it‘s a no-brainer: Make your content bookmark-worthy! This post by content marketing expert Bill Widmer runs through 6 steps to make your content shine.
Email Evolution is about the gradual growth of emails since it was first sent in 1971 from plain-text to HTML-rich to responsive and finally interactive ‘Mailable Microsites’.
62% of content marketers consider video very effective for audience engagement and lead generation. But how exactly are marketers using video to their advantage, and how can you do the same? Here are a few practical examples to help you get started.
As a content marketer, engagement is money; the more traffic, pageviews and engagement you can get, the more money you can make. Here‘s 7 beginner tips to improve your content marketing.