Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.
We all want our headlines to get clicked, and we all want them to get shared. Here is the thing, it turns out that what readers share, and what they click, may be two different things. What are those differences, and how can we reconcile them? Let’s find out by looking at some empirically tested results.
This content audit and gap analysis works no matter what stage your website is in, whether your client has just onboarded or has been with you for nearly a decade. Plus, the beauty of automation courtesy of integrating the SEMRush platform and Google Sheets tools means you can spend more time analyzing--and less time copying and pasting between CSVs--while diagnosing your client’s site.
Semantic search will continue to shape the way marketers build their content strategy. So, understanding the future of semantic search will allow you to optimize your articles for a specific intent and achieve success in the SERPs. See the recommendations Dido Grigorov & our #SEMrushchat audience discussed last week.
During our latest SEMrush Chat, we discussed the first step to a successful content marketing strategy: how to build a world-class content marketing plan with special guest, Julia McCoy. She and our audience provided some great insights all businesses should consider if the goal is to create great content.
Content marketing is on everyone’s lips now, it has become a ubiquitous practice, with 88% of B2B companies using it in 2016, according to the joint research by Content Marketing Institute and MarketingProfs. But if content is an important element of a marketing strategy and is used by a large number businesses, then why do so many companies fail to achieve the desired results with it?