Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Content Marketing is for everyone - yes, you! - because it can be adjusted to speak directly to your audience. Learn from the pros. These10 brands knocked it out of the park with their content marketing campaigns.
Trends define a general direction in which something is developing or changing. Learn what design trends that shall dictate emails to be sent in 2017.
Want the strategy companies like CoSchedule, WordStream, and our own SEMrush use to capture highly-qualified leads, generate extra traffic, and get organic backlinks from influential sites? This post by content marketing expert Bill Widmer runs through 4 steps to build your first web-based tool.
The notion of “fake news” has become dominant in our politics, and it’s no great surprise to see it shaping the content marketing world, too. Readers are becoming increasingly incredulous about the things they see and read on the Internet, and more vigilant to separate fact from fiction. On a civic level, this is probably a good thing. On a marketing level, it presents some challenges.
If you advertise a product or service in your blog, particularly excessively, odds are that you’ll alienate your clients and over time your SEO or brand may suffer too. There is a way to write a blog that both markets your product or service AND that readers will love. Simply follow the 5 rules below. Advice on how to write blog posts your readers will love that also let you market your business. Tips on what to blog about with 15 ideas for writing inspiring blog posts.
There are several tips, tricks and tests to measure headline performance that you can get started with and start to see results right away. Check out some of these forgotten and ignored tips below:.
SEO
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
If the idea of weaving a story into your brand or product is difficult, then you should definitely consider working with an SEO agency that specializes in PR and content writing. Here are some quick tips you can use meanwhile.
As a business owner, it’s vital to expect people to show up at your website. That means making your site feel truly welcoming. That’s all well and good in the abstract, but what does it mean in concrete terms? Here are a few suggestions for making a website feel more welcoming.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.