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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

What are lead magnets and why should you use them on your website? Find out how to attract more leads for your business and get inspiration from these 12 ideas.
Learn how to find post ideas with a strategic and data-led approach that will drive organic traffic to your business blog. From creating topic lists with clusters and performing keyword research for individual article ideas, you will learn how to craft an effective content plan for your blog in this guide.
With a bit of Python, some handpicked keywords from SEMrush, and a little ingenuity, you can create the best content in your niche. Here‘s how you can use Python to boost SEO performance.
In this guide, you will learn how to analyze the content of a website across time using their XML sitemap. And, you will learn how to extract categories, URLs, slugs, and authors using a reusable Python template for sitemap analysis, with an interactive notebook. You will also learn how to collect publishing trends by year, month, and week.
In this content calendar guide, you will get tips and strategies for creating a content calendar, learn what makes a successful editorial calendar, learn the steps to create a content calendar, see different content calendar tools, and learn what it takes to creat a social media content calendar.
Finding public data sources is challenging, but we have strategies and resources for you. Here are four tips to help your team utilize free, fresh public data sources to use for research and content planning.
Looking for ways to step up your content writing game? This guide has got you covered, providing you a detailed list of tips to improve your content development. This includes the best tools to use for content creation, how to develop a strong content strategy, as well as the pros and cons of an in-house editorial team versus using freelance writers.
This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.
Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.
As an SEO, writing a brief for your copywriter can be quite challenging. You get so deep in the keywords and the tech that they may not make a lot of sense for the writer. In this video, I am going to show you how to write a brief to avoid your copy sounding completely incomprehensible.
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