Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

It’s time for you to reap the benefits of the all time investment you’ve done into your blog because we’ve got here the most practical, valuable, and dependable means and methods of using your blog as a vehicle of lead generation – both qualified and unqualified.
SEO
To help you make the most of your marketing budget this year, we invited Maureen Jann to our weekly SEMrush Chat. Maureen is the Director of Marketing for the award-winning digital marketing agency Point It, a podcast hostess and a blogger.
With the age of the social media and the emergence of more technology, content marketing is the latest trending technique. Traditional advertising has displayed quick returns over the years, but with the rise of content as a means to advertise, marketers are trying to change their ways.Display advertising has lost popularity due to ad blockers and other technologies that opt-out advertising on browsers.
Stop sending promotional and pushy marketing emails to your subscribers and customers. It’s time to take your email marketing to next level by including click boosting strategy of embedding user generated content (UGC) in emails.
Do you want people to bookmark your content and come back again and again? If so, it‘s a no-brainer: Make your content bookmark-worthy! This post by content marketing expert Bill Widmer runs through 6 steps to make your content shine.
Email Evolution is about the gradual growth of emails since it was first sent in 1971 from plain-text to HTML-rich to responsive and finally interactive ‘Mailable Microsites’.
62% of content marketers consider video very effective for audience engagement and lead generation. But how exactly are marketers using video to their advantage, and how can you do the same? Here are a few practical examples to help you get started.
As a content marketer, engagement is money; the more traffic, pageviews and engagement you can get, the more money you can make. Here‘s 7 beginner tips to improve your content marketing.
Find out how to plan a successful digital marketing campaign in 2017 with my six step planning process. Higher campaign ROI and business goal achievement are just a click away!
This December, we launched a fresh SEMrush initiative: Online SEMrush Meetup (OSM). Our pilot OSM’16 was dedicated to discussions around Content Marketing. We want to share a brief recap of OSM’16 to outline some key takeaways from our guests’ presentations!