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Content Marketing

Looking to advance you content marketing output? Here you'll find expert advice on how to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a whole lot more.

SEO
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
User generated content can help you increase your sales, thanks to a powerful psychological mechanism. In this article, you will learn how to use it.
If you‘re an digital marketing industry expert - put that knowledge to work and make money. Use social media to build a following, and teach classes or built your own membership community. Here‘s a few tactics to promote your new course!
Although content marketing is an incredible strategy for gaining traction, traffic, shares and backlinks, it‘s imperative to keep the track of results to see which strategies bring in the best results. This post explains 9 major metrics you should be tracking for the optimal content marketing performance.
49% of marketers considered that their stagnant success with content marketing was due to a lack of strategy or other strategy issues. How can you create a better content marketing strategy? How can you improve your results from content marketing? In this blog post, we’re going to look at the most important steps in creating a successful content marketing strategy in 2017.
If your goal for 2017 is to create more effective, valuable, and high-quality content, then you need content creation tools to help you achieve it. (And if this isn’t one of your goals, what are you waiting for?)
It’s time for you to reap the benefits of the all time investment you’ve done into your blog because we’ve got here the most practical, valuable, and dependable means and methods of using your blog as a vehicle of lead generation – both qualified and unqualified.
SEO
To help you make the most of your marketing budget this year, we invited Maureen Jann to our weekly SEMrush Chat. Maureen is the Director of Marketing for the award-winning digital marketing agency Point It, a podcast hostess and a blogger.
With the age of the social media and the emergence of more technology, content marketing is the latest trending technique. Traditional advertising has displayed quick returns over the years, but with the rise of content as a means to advertise, marketers are trying to change their ways.Display advertising has lost popularity due to ad blockers and other technologies that opt-out advertising on browsers.

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