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Content Marketing

What is content marketing? How to start your first content marketing campaign? How can content and SEO work together? Here you’ll find all the answers you need to improve your content strategy: ideas for lead-generating content, tool overviews, content writing tips, on-page SEO checklists and a lot more.

Stop sending promotional and pushy marketing emails to your subscribers and customers. It’s time to take your email marketing to next level by including click boosting strategy of embedding user generated content (UGC) in emails.
Do you want people to bookmark your content and come back again and again? If so, it‘s a no-brainer: Make your content bookmark-worthy! This post by content marketing expert Bill Widmer runs through 6 steps to make your content shine.
Email Evolution is about the gradual growth of emails since it was first sent in 1971 from plain-text to HTML-rich to responsive and finally interactive ‘Mailable Microsites’.
62% of content marketers consider video very effective for audience engagement and lead generation. But how exactly are marketers using video to their advantage, and how can you do the same? Here are a few practical examples to help you get started.
As a content marketer, engagement is money; the more traffic, pageviews and engagement you can get, the more money you can make. Here‘s 7 beginner tips to improve your content marketing.
Find out how to plan a successful digital marketing campaign in 2017 with my six step planning process. Higher campaign ROI and business goal achievement are just a click away!
This December, we launched a fresh SEMrush initiative: Online SEMrush Meetup (OSM). Our pilot OSM’16 was dedicated to discussions around Content Marketing. We want to share a brief recap of OSM’16 to outline some key takeaways from our guests’ presentations!
Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.
SEO
To figure out why omni-channel marketing is critical to your success and how to effectively implement this technique, we invited Rebekah Radice to our SEMrush Chat. Rebekah is the Chief Marketing Officer of Post Planner, an award-winning content marketer, a keynote speaker, and a social media and digital marketing writer.
Whether you use an app like Snapchat, Periscope, or Meerkat or you get online to try out Facebook Live, the possibilities for your business are endless. Jason Hawkins shares a few reasons why it’s worth incorporating live streaming in your 2017 business and marketing plans.

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