Content Strategy

How Experts Measure Writing Quality & Content Performance
How Experts Measure Writing Quality & Content PerformanceContent marketing requires investments. Outsourcing content itself means spending up to even more than $30K every month. And there are also other aspects that are crucial to spreading the word about content and are not costless: SEO, PPC, social media, etc. So, how can you know your content was worth investing in? By measuring its performance.
Jakub ZielinskiJan 20, 2022
Top 11 Challenges of Content Outsourcing

Content Strategy

10 min read
Top 11 Challenges of Content OutsourcingIf you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure not to repeat them when offering your services. Read on to learn about the top 11 challenges of content outsourcing. Then discover 6 concrete actions content providers can take to keep improving their services in the future.
Jakub ZielinskiDec 21, 2021
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How to Avoid Duplicate Content

Duplicate Content: SEO Best Practices to Avoid It

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.