Marketers say that improving their content measurement is a top priority for 2020, but some aspects of content marketing are easier to quantify than others. What are your most successful content marketing campaigns, channels, and assets? How do you know? Find out how to evaluate metrics in this article.
Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to successfully audit your website content in 5 simple steps.