Data Studies

8 min read

How To Prepare for Core Web Vitals Update in 2021 [Study]Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.

Aoife McIlraithApr 07, 2021

Data Studies

36 min read

Google Keyword Searches with the Lowest and Highest Competition (Data Study)We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities. We also reviewed the highest competition Google keyword searches for an insight into user behavior. The following tables show opportunities for product based retail and service businesses.

Shelley WalshApr 06, 2021

Data Studies

4 min read

SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

Olga AndrienkoMar 10, 2021

Data Studies

7 min read

Ecommerce Growth in 2020: Global Digital Shopping Performance ReportDiscover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.

Natalia ZhukovaJan 27, 2021

Data Studies

14 min read

Semrush World Data Trends: 2020 Year in Review

By analyzing Google searches and websites‘ statistics, Semrush has taken a look at the 2020 year in review, showing what the world cared about most. Discover world data trends of 2020 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Fernando AnguloDec 09, 2020

Data Studies

11 min read

Black Friday Statistics 2020: Key Trends and Shifts Marketers Should Know

We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.

Fernando AnguloNov 23, 2020

Data Studies

14 min read

How To Optimize for Google Featured Snippets [Research]

Semrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.

A.J. GhergichNov 12, 2020

Data Studies

10 min read

Key Shifts in the Banking and Financial Services Industry

We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020

Valeria VoitsekhovskaiaOct 19, 2020

Data Studies

11 min read

How To Maximize ‘People Also Ask’ SEO Opportunities [Study]

Semrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.

Olga AndrienkoSep 30, 2020

Data Studies

10 min read

Leveraging Voice Search for Local Businesses [Study]

Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.

Olga AndrienkoAug 27, 2020

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