Whether you are in SEO, PPC, Social Media, Content or the PR field, SEMrush has you covered. Here you can find advice on how to get the most out of the toolkit. Stay tuned for the updates!
We at SEMrush are well aware that our users always want to know how we create our products. So, we decided to lift the veil on our internal processes and tell you about the development of the new metric Authority Score in our Backlink Analytics reports. This is a story about the wild mix of in-depth research, machine learning, and collaboration with 40 industry experts from around the world.
Billions use social media everyday, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content worked best for them and you need to see where they failed – this is where competitive analysis comes in, and SEMrush can help you with that.
If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out five important things advertisers should pay attention to.
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.