7 min read
11 min read
What Are Display Ads? Display Advertising ExplainedDisplay ads are the next step in your online advertising journey — but what are they, and how exactly do they work?
Michelle OfiweJul 09, 2021
Display Advertising Stats 2019: Semrush Study [Fashion Edition]Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic.
Viktoria KanevskyOct 11, 2019
31 min read
How To Set Up a Display Campaign: an Interactive ChecklistThis step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.
Julia OlennikovaMay 09, 2019
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.
Elizaveta ShutovaMay 03, 2019
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
Ben WoodApr 08, 2019
The desktop is dead, the leaderboard is the king: Semrush has conducted its first display advertising study pulling together information on over 2 billion impressions. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.
Julia OlennikovaSep 13, 2017
If outside sources of traffic consistently bring in great customers, let‘s utilize PPC to get more of them. This blog will show you how to use your referral sources in Google Analytics to build Display campaigns targeting new and relevant users.
Joe MartinezAug 17, 2017
As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads.
Marilyn MeadFeb 27, 2017
One of the most powerful ways you can reach your target audience is through advertising. Putting your name out there with compelling ad copy can help you stand out amongst your competition. Also, if someone has visited your website before, you may want to find a way to reach back out to them or get their attention to get them to return.
Mike IsaacJul 21, 2016