E-commerce

To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.
SEO
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
Find out the latest e-commerce tech trends of 2018 which are dominating this year and how they will drive the momentum of the e-commerce business. We have grouped them as (a) Customer-focused trends, (b) Technology-focused trends, and (c) Engagement-focused trends.
The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysis of constantly changing market. Strategic monitoring is a real challenge, especially for e-commerce businesses that are trying to go international. To help online retailers understand specifics of foreign markets, we collected tips of e-commerce experts from different countries.
In today’s highly competitive digital world, it’s important that companies ensure that their content marketing strategies are efficient. That’s why, during our latest SEMrushchat, we evaluated an ecommerce site that creates unique jewelry, with the help of our chat participants.
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and e-commerce companies need to avoid errors in their Google Merchant Center account. Find out how to avoid 6 of them in this article.
You’re probably one of those who wants to start selling on the Internet. Or perhaps, you already have a store but are looking for ways to increase its visibility and popularity. One of the most effective ways to do that? Optimize your online store for the search engines. Let’s explore the different methods on how you can up your rankings for the search engines like Google, Bing, and Yahoo.
Can traditional SEO techniques be harmful to an online store? How to deal with seasonality, tons of product pages and ad copies? How to optimize an e-commerce website for conversions and ROI? Answers are in this post!
SEO
Why you should implement SEO best practices to improve sales in your e-commerce? According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market splitting 2015’s advertising revenue of $60 billion into $30 billion for the search engine giant and $8 billion going to Facebook.