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eCommerce

Looking to increase eCommerce sales? Explore our eCommerce articles written by seasoned professionals and industry experts, including how to improve your click-through rate, boost sales and enhance your SEO and PPC strategies to create a winning formula.

It’s no secret that strong customer relationships are essential to business success. CRMs, or Customer Relationship Management systems, can be a helpful way to improve these relationships and stay organized, especially when running an e-commerce company. E-comms always have a diverse audience – sometimes they’re talking with the person in charge of purchasing, other times they’re talking to a middle-man, people are always at different points in the sales funnel, etc.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it.
It’s long been rumored, and now it’s coming true: Google is officially adding a “Buy Now” button to its search results pages.That means customers won’t even have to leave their search results page to make a purchase anymore — which is good news for compulsive shoppers, but not-so-good news for retail competitors like Amazon.Changing ConditionsIn fact, Google’s “Buy Now” button may signal a change in the winds of the online marketplace.
Why, why, why? Online, we are all full of questions, especially when we want to get the most from our business and our websites.It’s no secret that the way consumers use the Internet has changed dramatically over the last decade and companies have had to adapt to this to be successful online. People are searching smarter, doing more research and generally using more technology to find your services or products.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.
E-commerce is tricky. It’s not something that’s easy to comprehend. Sometimes you need some outside help to really drive things forward. You can do that with a series of specialized e-commerce services.In this article, we’re going to go into the top five services that can help get your e-commerce website off the ground!PrestashopPrestashop is a form of e-commerce software that helps you to build your online selling platform free.
You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.
It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
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