Every 30 seconds, over 1 million dollars are spent online worldwide, making e-commerce one of the most profitable industries around; and it’s still growing. However, in spite of the increase in spending year over year and the rise of “always-on shopping,” many store owners aren’t happy with their sales figures.The why can be anything from bad business management, unrealistic expectations, lousy products, an ineffective pricing model and much more.
While many of your SEO tasks are going to be the same regardless of the type of company you run, there are several different ways to look at SEO when you’re dealing with e-commerce. The structure of these companies differs because of their goals and more importantly because of the different pages that they have on their websites.
E-commerce is a very interesting industry; on the one hand it’s fiercely competitive but on the other, it’s still in its developing stages, with rather abrupt shifts in trends and best practices. These changes are largely dictated by e-commerce platform developers like Magento and Shopify, who improve on or release new platform versions, or giants like Google who, with a single unresponsive website demotion, have turned mobile into a must.
Whether you’re running a full time business or are just interested in listing a few items to make some extra cash, eBay, Amazon and Craigslist all offer easy access to people who want to buy. However, what many companies forget is that these platforms are also search engines, which means they need optimization if you want to see the full benefits.
If you're like most online merchants, you haven't paid a whole lot of attention to EMV chip card technology. After all, it's not something that will directly impact your online business, right? Sorry to break it to you, but you're likely very wrong on that count and it's predictable that online fraudulent charges will skyrocket after the October 1st EMV chip card deadline.What Is EMV Technology?EMV stands for Europay, MasterCard and Visa.
Companies with global aspirations need to address China and her biggest search engine. Baidu's increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu's Webmaster Tools, we'll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.
Truly great marketing lies in understanding how and why people behave the way they do. Without knowing who your audience is and what motivates them to act, you’ll have a much more difficult time selling your products and services. Selling is about more than creating a product or a service that meets a need; it’s about using marketing psychology and behavioral economics to attract more prospects, convince them to use what your company has to offer and convert them into paying customers.
When it comes to e-commerce, the small details matter. Whether it’s the product description, the images or the placement of the “buy” button, there are seemingly endless ways to optimize your customer experience, improve your SEO and increase conversions. At Connexity, we’ve spent decades helping retailers improve online sales.Here are our top 10 tips to start boosting revenue immediately.
Business owners, especially those who have just started their business, are always looking for the best and quickest way to increase business without emptying out the bank account. Faced with a variety of channels to market their business, it’s often difficult and confusing to make the right choice.In my experience as a marketer, most business owners have a love or hate relationship with pay-per-click (PPC). Many clients I work with come to our agency convinced that they need to do PPC.