You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.
It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
For crowdfunding week, we went out in search of projects that had used that model successfully to find out how crowdfunding really works.I reached out to a friend and former colleague from my time at Electronic Arts and Mythic Entertainment who recently opened a new studio and turned to Kickstarter for funding. Derek Brinkmann is the CEO and founder of Citadel Studios, his first project is an ambitious "sandbox-style" moddable massively multiplayer online game (MMO) called Shards Online.
Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself.There are casual fans of them who like good shoes. Then there are sneakerheads who are so into them that they can tell a genuine pair from a fake pair by just looking at them. Sneakerhead is a colloquial term for collectors and enthusiasts of sneakers; they don't just like them, but have a passion for them as well.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.
It’s not enough to only have a physical store; we live in a digital age where customers are less likely to shop at a local business unless they check its online presence first – through Google local listings, Yelp, Yahoo and more.The best way to draw new customers to your small business is by using geo-targeted marketing and creating a strong online presence.Chances are, your customers own a smartphone, tablet or have access to a computer.
Do you know what makes up an effective content marketing strategy? If you think it starts and ends with a blog, you're mistaken. Sure, a blog can help any B2B brand achieve success but simply having a place to share detailed and high quality articles is not enough.So what's the key to success?It depends. I know that's an MBA-esque answer but it really does. It depends on your industry and it depends on the sales cycle of your prospects and leads.
First we had pop-up blockers, then banner blindness. Is content apathy next? As consumers are becoming increasingly discerning of brand marketing and advertising, content created by customers provides a solution for content marketing your audience actually wants.Marketers are increasingly realizing they need to find better ways to connect with consumers, and customer created content, also known as user-generated content, is proving to be a viable answer.
Want to make it to the top of Google Shopping search results so that shoppers actually find your products instead of those sold by your competitors? Then try this hack with SEMrush, Lengow and AdWords.In four simple steps, you can make sure to maximize your product listings on Google Shopping1) Focus on (and exclude) specific keywordsIf you want to open the door to more sales, you need to key in on the right words…pun intended.
As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona.Yet, most of us still do not fully understand our target audience. They can surprise us with their responses to the content that we had created specifically for them.