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All articles for E-commerce

Local businesses like flower shops, restaurants, and boutiques are always on the lookout for different avenues to grow their customer base. Local SEO provides a much better ROI than traditional advertisements, making it a great choice for these businesses. Using local SEO strategies could also help your business bring in more customers and increase sales.
It’s no secret that strong customer relationships are essential to business success. CRMs, or Customer Relationship Management systems, can be a helpful way to improve these relationships and stay organized, especially when running an e-commerce company. E-comms always have a diverse audience – sometimes they’re talking with the person in charge of purchasing, other times they’re talking to a middle-man, people are always at different points in the sales funnel, etc.
Search reputation and local rankings: if you had to pick just one of these to do as part of your online marketing strategy, which one would it be?The best answer is that you need to worry about both, since they have an overlaying effect on each other.
IFTTT (“If This, Then That”) is an app, available on desktop and mobile, that allows users to create “recipes” that link common, every day activities to social media, and there are a ton of ways you can use it as a small business. If you’re unfamiliar with the tool I recommend checking out this article to learn more details, or simply visiting the IFTTT website here.
There are some things you just can’t deny: bloody marys taste better on an airplane, Vampire Eric from "True Blood" is the hottest man alive and opening an online store is the easiest route to e-commerce success.Okay, maybe the first two points are subjective, but I’ve put together eight reasons below why opening an online store is an undeniably smart move for all small business owners, and I think you’ll agree with me!
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
Credibility is one of those words that is always found around conversations with business and sales, though the exact value of the word is always a bit fuzzy. When you're running a website with services to offer, like an e-commerce site, credibility can be your best friend, which is why you should use credibility markers on your site. Of course before you can add credibility markers to your website, you have to know what the term really means.
The online business market is characterized by fierce competition. This requires all e-commerce businesses to be on their toes in order to take advantage of the enhanced market potential. In 2014, the online purchases are expected to rise to £131.2 billion, which dictates an increase of 18%. To capitalize on such opportunities, online businesses need to ensure that their websites continue to perform.
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
There are so many different reports and features available to you with Google Analytics that it can be daunting to figure out where you should be spending most of your time. If you’re an e-commerce company, the key areas that you need to focus on in Google Analytics can be split nicely into five main reports that can be valuable to you. Specifically: Content, Social, Traffic Sources, Conversions, and Technology.