B2B content has the unfortunate responsibility to be both interesting enough to grab attention, yet useful enough to drive some business KPIs.While most consumer-facing companies can get by purely on entertainment alone, B2B companies have to stick with some fact-based information to be able to persuade and eventually get their readers to take action.And therein lies the problem.
Have you noticed that when you look for *places to go on holiday* you start seeing flight offers, articles on travel destinations pop up in your feed, and Spanish language courses are suddenly all around your digital world?(Change the sentence between the * * and you’ll get the same effect with different results).This somewhat marvelous effect is the evolution of mobile advertising.
An e-commerce site is definitely complicated. It is not easy to design the site and various things have to be taken into account. Obviously, there are some platforms that can be used in order to make everything simpler, but modifications are still needed.The main goal of an e-commerce site is always to make more sales. In order to do that, you have to avoid the mistakes that others make. This is what we will stay focused on below.
Local businesses like flower shops, restaurants, and boutiques are always on the lookout for different avenues to grow their customer base. Local SEO provides a much better ROI than traditional advertisements, making it a great choice for these businesses. Using local SEO strategies could also help your business bring in more customers and increase sales.
It’s no secret that strong customer relationships are essential to business success. CRMs, or Customer Relationship Management systems, can be a helpful way to improve these relationships and stay organized, especially when running an e-commerce company. E-comms always have a diverse audience – sometimes they’re talking with the person in charge of purchasing, other times they’re talking to a middle-man, people are always at different points in the sales funnel, etc.
IFTTT (“If This, Then That”) is an app, available on desktop and mobile, that allows users to create “recipes” that link common, every day activities to social media, and there are a ton of ways you can use it as a small business. If you’re unfamiliar with the tool I recommend checking out this article to learn more details, or simply visiting the IFTTT website here.
There are some things you just can’t deny: bloody marys taste better on an airplane, Vampire Eric from "True Blood" is the hottest man alive and opening an online store is the easiest route to e-commerce success.Okay, maybe the first two points are subjective, but I’ve put together eight reasons below why opening an online store is an undeniably smart move for all small business owners, and I think you’ll agree with me!
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
Credibility is one of those words that is always found around conversations with business and sales, though the exact value of the word is always a bit fuzzy. When you're running a website with services to offer, like an e-commerce site, credibility can be your best friend, which is why you should use credibility markers on your site. Of course before you can add credibility markers to your website, you have to know what the term really means.