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eCommerce

Looking to increase eCommerce sales? Explore our eCommerce articles written by seasoned professionals and industry experts, including how to improve your click-through rate, boost sales and enhance your SEO and PPC strategies to create a winning formula.

Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself.There are casual fans of them who like good shoes. Then there are sneakerheads who are so into them that they can tell a genuine pair from a fake pair by just looking at them. Sneakerhead is a colloquial term for collectors and enthusiasts of sneakers; they don't just like them, but have a passion for them as well.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.
Do you know what makes up an effective content marketing strategy? If you think it starts and ends with a blog, you're mistaken. Sure, a blog can help any B2B brand achieve success but simply having a place to share detailed and high quality articles is not enough.So what's the key to success?It depends. I know that's an MBA-esque answer but it really does. It depends on your industry and it depends on the sales cycle of your prospects and leads.
First we had pop-up blockers, then banner blindness. Is content apathy next? As consumers are becoming increasingly discerning of brand marketing and advertising, content created by customers provides a solution for content marketing your audience actually wants.Marketers are increasingly realizing they need to find better ways to connect with consumers, and customer created content, also known as user-generated content, is proving to be a viable answer.
Want to make it to the top of Google Shopping search results so that shoppers actually find your products instead of those sold by your competitors? Then try this hack with SEMrush, Lengow and AdWords.In four simple steps, you can make sure to maximize your product listings on Google Shopping1) Focus on (and exclude) specific keywordsIf you want to open the door to more sales, you need to key in on the right words…pun intended.
As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona.Yet, most of us still do not fully understand our target audience. They can surprise us with their responses to the content that we had created specifically for them.
With everyone getting into online sales, a user-friendly e-commerce site is a crucial investment that will keep your web presence strong and profitable.Check out these 15 tips to make you e-comm site more appealing to visitors.
A lot has been written about conversion optimization in the past few years. The importance of A/B testing and optimizing websites has become clearer and has never been more interesting. As many companies add conversion optimization methods into their routine marketing efforts we see an increase in many tests and a decrease in their analysis.A recent study by Adobe showed 40 percent of marketers say they see positive results while A/B testing.
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