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E-commerce

Looking to increase e-commerce sales? Explore our e-commerce articles written by seasoned professionals and industry experts, including how to improve your click through rate, boost sales and enhance your SEO and PPC strategies to create a winning formula.

As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona.Yet, most of us still do not fully understand our target audience. They can surprise us with their responses to the content that we had created specifically for them.
With everyone getting into online sales, a user-friendly e-commerce site is a crucial investment that will keep your web presence strong and profitable.Check out these 15 tips to make you e-comm site more appealing to visitors.
A lot has been written about conversion optimization in the past few years. The importance of A/B testing and optimizing websites has become clearer and has never been more interesting. As many companies add conversion optimization methods into their routine marketing efforts we see an increase in many tests and a decrease in their analysis.A recent study by Adobe showed 40 percent of marketers say they see positive results while A/B testing.

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