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All articles for E-commerce

When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for small businesses that not only have to compete with bigger brands, but also need to gain enough attention to become respected industry leaders themselves. Getting this respect and enforcement can lead to furthering brand awareness and ultimately boost online traffic.
Welcome to E-commerce Week on the SEMrush Blog!This week, we'll cover: E-comm influencers SEO for online stores Google Shopping strategies for small businesses How to update your listings when you move your physical business locations Why you should consider opening an online store Competitive intelligence, PLAs and product descriptionsAnd other topics all about doing business online.E-commerce Week's featured blogger is Sergio Aicardi, Partner and Director at The Miami SEO Company.
Usually when someone says “SEO,“ most people immediately think of Google. However, there are many other large-scale websites that have their own search engines inside of them.One of the largest that most people don’t think about is Amazon. Home to over 200 million products, Amazon is an online retail monster.
Once you have developed content that your brand can be proud of, the next logical step is promoting it and doing what you can to drive your business even further with a killer marketing strategy. If you’ve already started some of the popular marketing strategies are now asking what's next, you may want to consider crowdsourcing and how it can play an essential role in moving your content marketing in a good direction.
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it.
It’s long been rumored, and now it’s coming true: Google is officially adding a “Buy Now” button to its search results pages.That means customers won’t even have to leave their search results page to make a purchase anymore — which is good news for compulsive shoppers, but not-so-good news for retail competitors like Amazon.Changing ConditionsIn fact, Google’s “Buy Now” button may signal a change in the winds of the online marketplace.
SEO
Franchise owners, like many business owners these days, are likely to have a website which they use to inform potential customers of their products or services. Some may use them to sell these products or services directly through the site; others may use them to give information to the user about the business.In the same way as every other business using a website who is looking to improve sales or leads through search engines they need to think about SEO.
Why, why, why? Online, we are all full of questions, especially when we want to get the most from our business and our websites.It’s no secret that the way consumers use the Internet has changed dramatically over the last decade and companies have had to adapt to this to be successful online. People are searching smarter, doing more research and generally using more technology to find your services or products.
E-mail marketing is changing and businesses need to understand the importance of shedding previously accepted e=mail tactics  in favor of new ones. Some of the content marketers might say "e-mail marketing is dead" but this is just not true! E-mail marketing has been one of the highest ROI generating channels and does the best job when it comes to generating conversions.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.