The online business market is characterized by fierce competition. This requires all e-commerce businesses to be on their toes in order to take advantage of the enhanced market potential. In 2014, the online purchases are expected to rise to £131.2 billion, which dictates an increase of 18%. To capitalize on such opportunities, online businesses need to ensure that their websites continue to perform.
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
There are so many different reports and features available to you with Google Analytics that it can be daunting to figure out where you should be spending most of your time. If you’re an e-commerce company, the key areas that you need to focus on in Google Analytics can be split nicely into five main reports that can be valuable to you. Specifically: Content, Social, Traffic Sources, Conversions, and Technology.
When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for small businesses that not only have to compete with bigger brands, but also need to gain enough attention to become respected industry leaders themselves. Getting this respect and enforcement can lead to furthering brand awareness and ultimately boost online traffic.
Welcome to E-commerce Week on the SEMrush Blog!This week, we'll cover: E-comm influencers SEO for online stores Google Shopping strategies for small businesses How to update your listings when you move your physical business locations Why you should consider opening an online store Competitive intelligence, PLAs and product descriptionsAnd other topics all about doing business online.E-commerce Week's featured blogger is Sergio Aicardi, Partner and Director at The Miami SEO Company.
Usually when someone says “SEO,“ most people immediately think of Google. However, there are many other large-scale websites that have their own search engines inside of them.One of the largest that most people don’t think about is Amazon. Home to over 200 million products, Amazon is an online retail monster.
Once you have developed content that your brand can be proud of, the next logical step is promoting it and doing what you can to drive your business even further with a killer marketing strategy. If you’ve already started some of the popular marketing strategies are now asking what's next, you may want to consider crowdsourcing and how it can play an essential role in moving your content marketing in a good direction.
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it.
It’s long been rumored, and now it’s coming true: Google is officially adding a “Buy Now” button to its search results pages.That means customers won’t even have to leave their search results page to make a purchase anymore — which is good news for compulsive shoppers, but not-so-good news for retail competitors like Amazon.Changing ConditionsIn fact, Google’s “Buy Now” button may signal a change in the winds of the online marketplace.
Franchise owners, like many business owners these days, are likely to have a website which they use to inform potential customers of their products or services. Some may use them to sell these products or services directly through the site; others may use them to give information to the user about the business.In the same way as every other business using a website who is looking to improve sales or leads through search engines they need to think about SEO.