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All articles for E-commerce

Hello dear SEMrush Blog readers!Online shopping today is a fast-growing trend. And as popularity of buying online increases, the e-commerce websites are springing up like weeds. Each of these websites has to force its way through hundreds on competitors to the top of SERPs. That's why well-implemented search engine optimization is crucial.
E-commerce is tricky. It’s not something that’s easy to comprehend. Sometimes you need some outside help to really drive things forward. You can do that with a series of specialized e-commerce services.In this article, we’re going to go into the top five services that can help get your e-commerce website off the ground!PrestashopPrestashop is a form of e-commerce software that helps you to build your online selling platform free.
PPC
You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.
It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
The online ecosphere is an ambiguous place. While this faceless existence is great for some endeavors (like, shopping online for underwear . . . while in your underwear), for businesses, the anonymity of the Internet presents a challenge.Customers like to conduct business with companies they trust; and for new online businesses, creating trust in the anonymous online world requires careful planning and execution.
For crowdfunding week, we went out in search of projects that had used that model successfully to find out how crowdfunding really works.I reached out to a friend and former colleague from my time at Electronic Arts and Mythic Entertainment who recently opened a new studio and turned to Kickstarter for funding. Derek Brinkmann is the CEO and founder of Citadel Studios, his first project is an ambitious "sandbox-style" moddable massively multiplayer online game (MMO) called Shards Online.
Sneakers became popular as early as the 1980s mostly due to basketball and hip-hop, making sneakerhead culture an indelible part of pop culture itself.There are casual fans of them who like good shoes. Then there are sneakerheads who are so into them that they can tell a genuine pair from a fake pair by just looking at them. Sneakerhead is a colloquial term for collectors and enthusiasts of sneakers; they don't just like them, but have a passion for them as well.
When was the last time you clicked past the first page in a Google search result? Think back to when you needed to find something in your local area and had a specific need for something close by you that had good reviews. You typed in the location and a keyword or phrase, hit enter and then you browsed what came up.Chances are you didn’t extend your search past the first ten that show up since you have no need to continue looking – you already found something relevant on the first page.
Summer may be just around the corner, but class is still in session for marketers.Just like the kids splashing in pools and running around camp, summer will be over before you know it, and your brand needs to be ready to capitalize on the back-to-school rush. Stay ahead of the curve by creating strategic campaigns that target users with timely and relevant content by understanding search trends.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.