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All articles for E-commerce

It’s not enough to only have a physical store; we live in a digital age where customers are less likely to shop at a local business unless they check its online presence first – through Google local listings, Yelp, Yahoo and more.The best way to draw new customers to your small business is by using geo-targeted marketing and creating a strong online presence.Chances are, your customers own a smartphone, tablet or have access to a computer.
E-commerce stores rely heavily on good product descriptions. While some brands may think using generic product descriptions or ones given by the manufacturer or suppliers is acceptable, it’s an ineffective strategy. Search engine algorithms reward websites that offer unique and useful content in the form of targeted and motivated organic search traffic.
Content marketing is nothing new. It no longer packs the surprise or comes tinged with the controversy that it once did. Most small business owners are aware of how beneficial content marketing can be; they know that they should be blogging and Facebooking, and in fact—if the statistics are to be believed—more small business owners are embracing content marketing every single day.Ironically enough, the increased implementation of content marketing is one of the biggest hurdles to entry.
Do you know what makes up an effective content marketing strategy? If you think it starts and ends with a blog, you're mistaken. Sure, a blog can help any B2B brand achieve success but simply having a place to share detailed and high quality articles is not enough.So what's the key to success?It depends. I know that's an MBA-esque answer but it really does. It depends on your industry and it depends on the sales cycle of your prospects and leads.
When Mike Stricker, our Director of Marketing (and my boss!) first asked me to put together some statistics about which countries SEMrush compiles data for, I had no idea where to start.I mean, just listing the countries for which we maintain databases for isn‘t particularly illustrative of the potential value of the data. Like with all data, for it to have value, it must ultimately have context.For example, SEMrush compiles data for the following 25 countries:
First we had pop-up blockers, then banner blindness. Is content apathy next? As consumers are becoming increasingly discerning of brand marketing and advertising, content created by customers provides a solution for content marketing your audience actually wants.Marketers are increasingly realizing they need to find better ways to connect with consumers, and customer created content, also known as user-generated content, is proving to be a viable answer.
Want to make it to the top of Google Shopping search results so that shoppers actually find your products instead of those sold by your competitors? Then try this hack with SEMrush, Lengow and AdWords.In four simple steps, you can make sure to maximize your product listings on Google Shopping1) Focus on (and exclude) specific keywordsIf you want to open the door to more sales, you need to key in on the right words…pun intended.
The retail model is changing; people prefer to make purchases by simply clicking a button instead of going to malls. E-commerce is blooming! It's growing to an extent that many big brands plan to shut down their physical stores and invest more in virtual ones.
As marketers, we talk a lot about target audiences and buyer personas. Understanding them is often listed as one of the most fundamental tasks for any marketing activity. We hypothesize, conduct interviews, and create content and landing pages tailored to each persona.Yet, most of us still do not fully understand our target audience. They can surprise us with their responses to the content that we had created specifically for them.
Back in 2014, my consultancy had an e-commerce client who was having a couple of major issues:1) The Return On Investment (ROI) from their Affiliate Marketing efforts using voucher codes was highly variable, having a significant effect on sales margins2) Conversions rates were falling at key points in the checkout process, as customers were entering invalid voucher codes collected from across the webThe challenge was to take ownership back of the voucher code arena and develop a marketing progra