When was the last time you clicked past the first page in a Google search result? Think back to when you needed to find something in your local area and had a specific need for something close by you that had good reviews. You typed in the location and a keyword or phrase, hit enter and then you browsed what came up.Chances are you didn’t extend your search past the first ten that show up since you have no need to continue looking – you already found something relevant on the first page.
Summer may be just around the corner, but class is still in session for marketers.Just like the kids splashing in pools and running around camp, summer will be over before you know it, and your brand needs to be ready to capitalize on the back-to-school rush. Stay ahead of the curve by creating strategic campaigns that target users with timely and relevant content by understanding search trends.
E-mail marketing has come a long way since its inception. In the nascent stages, it was all about creating text-based e-mails and sending them to a list you had bought.Today it is so much more refined. From intelligently designed graphics and key messages to carefully tailored nurturing programs, e-mail marketing is now a science where a user is led onto the journey of being a prospect to becoming a customer.
It’s not enough to only have a physical store; we live in a digital age where customers are less likely to shop at a local business unless they check its online presence first – through Google local listings, Yelp, Yahoo and more.The best way to draw new customers to your small business is by using geo-targeted marketing and creating a strong online presence.Chances are, your customers own a smartphone, tablet or have access to a computer.
E-commerce stores rely heavily on good product descriptions. While some brands may think using generic product descriptions or ones given by the manufacturer or suppliers is acceptable, it’s an ineffective strategy. Search engine algorithms reward websites that offer unique and useful content in the form of targeted and motivated organic search traffic.
Content marketing is nothing new. It no longer packs the surprise or comes tinged with the controversy that it once did. Most small business owners are aware of how beneficial content marketing can be; they know that they should be blogging and Facebooking, and in fact—if the statistics are to be believed—more small business owners are embracing content marketing every single day.Ironically enough, the increased implementation of content marketing is one of the biggest hurdles to entry.
Do you know what makes up an effective content marketing strategy? If you think it starts and ends with a blog, you're mistaken. Sure, a blog can help any B2B brand achieve success but simply having a place to share detailed and high quality articles is not enough.So what's the key to success?It depends. I know that's an MBA-esque answer but it really does. It depends on your industry and it depends on the sales cycle of your prospects and leads.
When Mike Stricker, our Director of Marketing (and my boss!) first asked me to put together some statistics about which countries SEMrush compiles data for, I had no idea where to start.I mean, just listing the countries for which we maintain databases for isn‘t particularly illustrative of the potential value of the data. Like with all data, for it to have value, it must ultimately have context.For example, SEMrush compiles data for the following 25 countries:
First we had pop-up blockers, then banner blindness. Is content apathy next? As consumers are becoming increasingly discerning of brand marketing and advertising, content created by customers provides a solution for content marketing your audience actually wants.Marketers are increasingly realizing they need to find better ways to connect with consumers, and customer created content, also known as user-generated content, is proving to be a viable answer.
Want to make it to the top of Google Shopping search results so that shoppers actually find your products instead of those sold by your competitors? Then try this hack with SEMrush, Lengow and AdWords.In four simple steps, you can make sure to maximize your product listings on Google Shopping1) Focus on (and exclude) specific keywordsIf you want to open the door to more sales, you need to key in on the right words…pun intended.