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All articles for E-commerce

A lot has been written about conversion optimization in the past few years. The importance of A/B testing and optimizing websites has become clearer and has never been more interesting. As many companies add conversion optimization methods into their routine marketing efforts we see an increase in many tests and a decrease in their analysis.A recent study by Adobe showed 40 percent of marketers say they see positive results while A/B testing.
Panda and Penguin updates and penalties are probably the least understood areas of SEO. They are of particular importance to anyone running an e-commerce website.In this article, I'll go over a few changes I made to an old e-commerce site of mine called My Baby Shower Favors, and how it resulted in a 380 percent increase in search traffic.