Every online business has a well-drained conversion funnel fitted within their marketing model. However, most of these funnels are not designed to be customer-centric. Customer centric conversion funnel is not an advanced marketing funnel. It is the adoption of an optimized approach that is based on the customer behavior cycle. A customer might be interested to know what you are trying to sell, but that does not mean he or she will convert.
With 7.9 billion mobile devices and connections worldwide and faster mobile internet with a broader range, it’s no wonder that mobile e-commerce accounted for almost $105 billion in 2015. It’s also important to note that the vast majority of these purchases – 73% to be exact – are happening over the mobile web, not through apps.
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities.
According to recent reports, retail revenue from Google Shopping grew 52 per cent year-on-year in Q1 of 2016. So how, exactly, is that not working for e-commerce retailers? Of course, it’s undeniable that Google Shopping is turning into an enormous beast. But it’s also true that, from many retailers’ point of view, there is still so much more to do: more feeds and ads to optimize, more conversion rates to increase, more revenue to generate. There are many reasons for this.