Every online business has a well-drained conversion funnel fitted within their marketing model. However, most of these funnels are not designed to be customer-centric. Customer centric conversion funnel is not an advanced marketing funnel. It is the adoption of an optimized approach that is based on the customer behavior cycle. A customer might be interested to know what you are trying to sell, but that does not mean he or she will convert.
With 7.9 billion mobile devices and connections worldwide and faster mobile internet with a broader range, it’s no wonder that mobile e-commerce accounted for almost $105 billion in 2015. It’s also important to note that the vast majority of these purchases – 73% to be exact – are happening over the mobile web, not through apps.