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All articles for E-commerce

SEO
Hard to believe, but consumers are no longer Googling their product searches – they’re Amazoning them. Yes, the Seattle-based titan has discovered all kinds of schemes to pull us into their e-commerce orbit. But Amazon’s trajectory to becoming the top search engine for consumers didn’t happen by accident. It began with a business plan and steady, solid, methodical decision-making based on digital marketing technology.
This time, we decided to test a completely new format for our SEMrush Chat. We analyzed an actual online store in real-time together with our chat participants! If you want to learn how to improve your e-commerce website’s performance and achieve online success using this example, check out the recap!
We organized an online session with some of the conference speakers, inviting Alita Harvey-Rodriguez, Jim Stewart and Jim Banks to share sneak peeks of their speeches as well as their favorite e-commerce tips, and conduct a real-time analysis of an e-commerce website.
There is so much negative information regarding SEO that when it comes to the big box retailers, it can be difficult to understand how to outrank them. There are so many gloomy articles covering how Google favors the big companies, and that can't be farther from the truth. This article will explain why it's easier for smaller websites to outrank larger websites in search results, and put to rest the notion that Google favors the big box retailers.
The fundamentals of SEO fundamentals are the same for all websites. But the devil is in the details – when dealing with e-commerce website optimization, you have to employ very specific techniques, depending on your circumstances. The competition is tough and doing your best is not always good enough. In order to be great, you have to be number one.
Is your website failing to generate the eCommerce conversion rate you need? Some websites can bring in a lot of traffic and get visitors to stay for extended periods of time on a specific page. However, this doesn’t make too much of a difference unless they‘re getting visitors to convert. Conversion rate is a Key Performance Indicators (KPI), so it’s crucial for online businesses to generate more sales and grow.
SEO
Search engine optimization for e-commerce websites may seem like a real challenge. Online stores have some peculiarities that make them different from other websites. This means that, when optimizing your e-commerce website, you can’t always follow the same best practices that are applicable to blogs or informational sites.Some basics like unique and helpful content, user-friendly site navigation and social share-buttons will work for online stores as well.
We’re a quarter of the way through 2016, and hopefully your content marketing strategy is sailing along smoothly. It’s no secret that content marketing for a small business can be an uphill battle, and some companies completely miss the mark on their content strategy.
With some strategizing and committing to retaining customers, your business could experience real growth this year. A lot of these strategies do depend on what kind of business or industry you are operating, yet there are some unique ways to improve your customer retention rate that are somewhat overarching and can extend to all businesses.
Starting an online store has become easier and does not require much investment. However, with so many e-commerce solutions available, it is difficult for entrepreneurs to choose the right platform to launch their small multivendor website. Here are the top four solutions.