According to recent reports, retail revenue from Google Shopping grew 52 per cent year-on-year in Q1 of 2016. So how, exactly, is that not working for e-commerce retailers? Of course, it’s undeniable that Google Shopping is turning into an enormous beast. But it’s also true that, from many retailers’ point of view, there is still so much more to do: more feeds and ads to optimize, more conversion rates to increase, more revenue to generate. There are many reasons for this.