E-commerce

The fundamentals of SEO fundamentals are the same for all websites. But the devil is in the details – when dealing with e-commerce website optimization, you have to employ very specific techniques, depending on your circumstances. The competition is tough and doing your best is not always good enough. In order to be great, you have to be number one.
Is your website failing to generate the eCommerce conversion rate you need? Some websites can bring in a lot of traffic and get visitors to stay for extended periods of time on a specific page. However, this doesn’t make too much of a difference unless they‘re getting visitors to convert. Conversion rate is a Key Performance Indicators (KPI), so it’s crucial for online businesses to generate more sales and grow.
SEO
Search engine optimization for e-commerce websites may seem like a real challenge. Online stores have some peculiarities that make them different from other websites. This means that, when optimizing your e-commerce website, you can’t always follow the same best practices that are applicable to blogs or informational sites.Some basics like unique and helpful content, user-friendly site navigation and social share-buttons will work for online stores as well.
We’re a quarter of the way through 2016, and hopefully your content marketing strategy is sailing along smoothly. It’s no secret that content marketing for a small business can be an uphill battle, and some companies completely miss the mark on their content strategy.
With some strategizing and committing to retaining customers, your business could experience real growth this year. A lot of these strategies do depend on what kind of business or industry you are operating, yet there are some unique ways to improve your customer retention rate that are somewhat overarching and can extend to all businesses.
Starting an online store has become easier and does not require much investment. However, with so many e-commerce solutions available, it is difficult for entrepreneurs to choose the right platform to launch their small multivendor website. Here are the top four solutions.
SEO
Megan Totka describes additional ways to help your e-commerce SEO. Learn how to increase engagement with customer interaction requests, get attention from influencers and earn guest blogging opportunities to help your site. Take a look at these indirect ways to improve your search engine optimization by driving more traffic to your site – and boosting ROI and your overall bottom line.
It's been roughly a month since Google has introduced the four ads on the main feed and removed the side bar ads, but what has it done to organic listings? Ron Dod examines and tests some popular theories relating to the new Google four ad display.
SEO
Product page is important, because it influences on whether or not your website visitors will convert into a real customer. SEMruch Chat special guest, Artur Kosch, and other Chat participants discuss common problems of ecommerce websites and share their product page optimization tips.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.