Hard to believe, but consumers are no longer Googling their product searches – they’re Amazoning them. Yes, the Seattle-based titan has discovered all kinds of schemes to pull us into their e-commerce orbit. But Amazon’s trajectory to becoming the top search engine for consumers didn’t happen by accident. It began with a business plan and steady, solid, methodical decision-making based on digital marketing technology.
This time, we decided to test a completely new format for our SEMrush Chat. We analyzed an actual online store in real-time together with our chat participants! If you want to learn how to improve your e-commerce website’s performance and achieve online success using this example, check out the recap!
There is so much negative information regarding SEO that when it comes to the big box retailers, it can be difficult to understand how to outrank them. There are so many gloomy articles covering how Google favors the big companies, and that can't be farther from the truth. This article will explain why it's easier for smaller websites to outrank larger websites in search results, and put to rest the notion that Google favors the big box retailers.
The fundamentals of SEO fundamentals are the same for all websites. But the devil is in the details – when dealing with e-commerce website optimization, you have to employ very specific techniques, depending on your circumstances. The competition is tough and doing your best is not always good enough. In order to be great, you have to be number one.
Is your website failing to generate the eCommerce conversion rate you need? Some websites can bring in a lot of traffic and get visitors to stay for extended periods of time on a specific page. However, this doesn’t make too much of a difference unless they‘re getting visitors to convert. Conversion rate is a Key Performance Indicators (KPI), so it’s crucial for online businesses to generate more sales and grow.
Search engine optimization for e-commerce websites may seem like a real challenge. Online stores have some peculiarities that make them different from other websites. This means that, when optimizing your e-commerce website, you can’t always follow the same best practices that are applicable to blogs or informational sites.Some basics like unique and helpful content, user-friendly site navigation and social share-buttons will work for online stores as well.
With some strategizing and committing to retaining customers, your business could experience real growth this year. A lot of these strategies do depend on what kind of business or industry you are operating, yet there are some unique ways to improve your customer retention rate that are somewhat overarching and can extend to all businesses.
Megan Totka describes additional ways to help your e-commerce SEO. Learn how to increase engagement with customer interaction requests, get attention from influencers and earn guest blogging opportunities to help your site. Take a look at these indirect ways to improve your search engine optimization by driving more traffic to your site – and boosting ROI and your overall bottom line.