E-commerce

With some strategizing and committing to retaining customers, your business could experience real growth this year. A lot of these strategies do depend on what kind of business or industry you are operating, yet there are some unique ways to improve your customer retention rate that are somewhat overarching and can extend to all businesses.
Starting an online store has become easier and does not require much investment. However, with so many e-commerce solutions available, it is difficult for entrepreneurs to choose the right platform to launch their small multivendor website. Here are the top four solutions.
SEO
Megan Totka describes additional ways to help your e-commerce SEO. Learn how to increase engagement with customer interaction requests, get attention from influencers and earn guest blogging opportunities to help your site. Take a look at these indirect ways to improve your search engine optimization by driving more traffic to your site – and boosting ROI and your overall bottom line.
It's been roughly a month since Google has introduced the four ads on the main feed and removed the side bar ads, but what has it done to organic listings? Ron Dod examines and tests some popular theories relating to the new Google four ad display.
SEO
Product page is important, because it influences on whether or not your website visitors will convert into a real customer. SEMruch Chat special guest, Artur Kosch, and other Chat participants discuss common problems of ecommerce websites and share their product page optimization tips.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
SEO
You invest long hours, days, and months to optimize your website for Google’s algorithms. Suddenly, the search engine makes an upgrade and your efforts are no longer relevant. You lose your ratings and you have to adapt your marketing strategy to the new situation. Isn’t that the worst possible thing that could (and will) happen if you base the entire promotion upon SEO practices.
Every year Internet Retailer compiles a list of 100 of the most innovative online retailers.  This HOT 100 list is full of e-commerce trail blazers, content marketing masters, interesting business models, and examples of how to win online. It’s one of my favorite and most anticipated e-commerce publications of the year.  I recently had the privilege of interviewing Zak Stambor, Managing Editor for Internet Retailer and a driving force behind the HOT 100 list.
Have you ever changed your name or heard the frustrations of someone who chose to do it? As someone who has been through it, I promise it's not an easy process – and it takes so much time.When I read about the success of fellow McDaniel College alumna Danielle Tate, I could see why her idea was so popular. Her website, MissNowMrs, allows women to change their names quickly, legally and officially through a secure online portal.
If you spend enough time reading online business articles, as most SEMrush blog readers do, you probably have read plenty of articles on how to convince customers that it's worth their while to hand over their money. Your product is amazing. They have problems that your product will solve. If they buy now, they can save huge gobs of money. Your product is so good that you'll offer a money-back guarantee. Look at all these people testifying about your product.