Is your website failing to generate the eCommerce conversion rate you need? Some websites can bring in a lot of traffic and get visitors to stay for extended periods of time on a specific page. However, this doesn’t make too much of a difference unless they‘re getting visitors to convert. Conversion rate is a Key Performance Indicators (KPI), so it’s crucial for online businesses to generate more sales and grow.
Search engine optimization for e-commerce websites may seem like a real challenge. Online stores have some peculiarities that make them different from other websites. This means that, when optimizing your e-commerce website, you can’t always follow the same best practices that are applicable to blogs or informational sites.Some basics like unique and helpful content, user-friendly site navigation and social share-buttons will work for online stores as well.
With some strategizing and committing to retaining customers, your business could experience real growth this year. A lot of these strategies do depend on what kind of business or industry you are operating, yet there are some unique ways to improve your customer retention rate that are somewhat overarching and can extend to all businesses.
Megan Totka describes additional ways to help your e-commerce SEO. Learn how to increase engagement with customer interaction requests, get attention from influencers and earn guest blogging opportunities to help your site. Take a look at these indirect ways to improve your search engine optimization by driving more traffic to your site – and boosting ROI and your overall bottom line.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
You invest long hours, days, and months to optimize your website for Google’s algorithms. Suddenly, the search engine makes an upgrade and your efforts are no longer relevant. You lose your ratings and you have to adapt your marketing strategy to the new situation. Isn’t that the worst possible thing that could (and will) happen if you base the entire promotion upon SEO practices.