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E-commerce

It's been roughly a month since Google has introduced the four ads on the main feed and removed the side bar ads, but what has it done to organic listings? Ron Dod examines and tests some popular theories relating to the new Google four ad display.
SEO
Product page is important, because it influences on whether or not your website visitors will convert into a real customer. SEMruch Chat special guest, Artur Kosch, and other Chat participants discuss common problems of ecommerce websites and share their product page optimization tips.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
SEO
You invest long hours, days, and months to optimize your website for Google’s algorithms. Suddenly, the search engine makes an upgrade and your efforts are no longer relevant. You lose your ratings and you have to adapt your marketing strategy to the new situation. Isn’t that the worst possible thing that could (and will) happen if you base the entire promotion upon SEO practices.
Have you ever changed your name or heard the frustrations of someone who chose to do it? As someone who has been through it, I promise it's not an easy process – and it takes so much time.When I read about the success of fellow McDaniel College alumna Danielle Tate, I could see why her idea was so popular. Her website, MissNowMrs, allows women to change their names quickly, legally and officially through a secure online portal.
If you spend enough time reading online business articles, as most SEMrush blog readers do, you probably have read plenty of articles on how to convince customers that it's worth their while to hand over their money. Your product is amazing. They have problems that your product will solve. If they buy now, they can save huge gobs of money. Your product is so good that you'll offer a money-back guarantee. Look at all these people testifying about your product.
SEO
Estimating ROI of a company’s SEO effort is a common issue most of the SEO managers face today. In fact, it is a ‘blanket statement’ which is tough to measure.
SEO
Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch e-commerce stores with thousands of product pages go through while working with Analytics.Sure, there are beginner guides on e-commerce Analytics, but most are either too technical in nature or too lengthy.
If B2B customers are from Mars, B2C customers are from Venus. With marketers crying hoarse about customer focused design, it should be glaringly obvious that B2B and B2C websites should be designed differently. First, a few key differences between B2B and B2C businesses and their customers.Buying BehaviorTypically B2C has a much simpler buying process than B2B. B2C customers take a much shorter time to transition from interest to information and comparison, to the decision to buy.
Whether you’re outsourcing or managing SEM campaigns, especially in the e-commerce world, you constantly face the challenge of directing your traffic to the right place.Unlike other sites, an e-commerce site usually offers more than one product and category. Therefore, as you well know, it becomes more challenging to lead users through the right funnel and to the designated product page.

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