You invest long hours, days, and months to optimize your website for Google’s algorithms. Suddenly, the search engine makes an upgrade and your efforts are no longer relevant. You lose your ratings and you have to adapt your marketing strategy to the new situation. Isn’t that the worst possible thing that could (and will) happen if you base the entire promotion upon SEO practices.
Every year Internet Retailer compiles a list of 100 of the most innovative online retailers. This HOT 100 list is full of e-commerce trail blazers, content marketing masters, interesting business models, and examples of how to win online. It’s one of my favorite and most anticipated e-commerce publications of the year. I recently had the privilege of interviewing Zak Stambor, Managing Editor for Internet Retailer and a driving force behind the HOT 100 list.
Have you ever changed your name or heard the frustrations of someone who chose to do it? As someone who has been through it, I promise it's not an easy process – and it takes so much time.When I read about the success of fellow McDaniel College alumna Danielle Tate, I could see why her idea was so popular. Her website, MissNowMrs, allows women to change their names quickly, legally and officially through a secure online portal.
If you spend enough time reading online business articles, as most SEMrush blog readers do, you probably have read plenty of articles on how to convince customers that it's worth their while to hand over their money. Your product is amazing. They have problems that your product will solve. If they buy now, they can save huge gobs of money. Your product is so good that you'll offer a money-back guarantee. Look at all these people testifying about your product.
2015 was a great year for Magento and for Meet Magento conferences alike. From the United States, Brazil, Argentina, Japan, Russia to Germany, Romania, Belarus and many more, thousands of developers, business owners and managers, marketers and Magento enthusiasts have attended Meet Magento conferences worldwide in an effort to consolidate a truly amazing community of e-commerce specialists driven by self-improvement through knowledge-sharing.
What was the last thing you searched for?Our everyday lives are made up of questions. So many in fact, that you may not even register the process of answering a question half of the time – but there is a process.You answer a person’s question based off of relevance, context and significance: who they are, what they asked, when they asked it, where they asked it, and how they asked it.
Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch e-commerce stores with thousands of product pages go through while working with Analytics.Sure, there are beginner guides on e-commerce Analytics, but most are either too technical in nature or too lengthy.
Conversion rate optimization is a mandatory procedure for companies that aim to be the best player in their industry and stand out from the crowded eCommerce market. Even though we first heard of conversion rate optimization back in 2007, it’s benefits only became popular in the last three years. It’s a digital marketing trend that will certainly be on the “what’s hot.
We’re already in the last month of 2015 – can you believe it?But you know what’s even more surprising? You’ve still not launched a digital product yet despite knowing more about your field (think SEO, SEM, Content Marketing etc.) than most other people in this world.But here’s the good news – you still have time to cash in.In fact, 2016 might just be one of the best years ever to launch an eBook, a video course, a training program or any other form of digital product.