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E-commerce

Looking to increase e-commerce sales? Explore our e-commerce articles written by seasoned professionals and industry experts, including how to improve your click through rate, boost sales and enhance your SEO and PPC strategies to create a winning formula.

Starting an online store has become easier and does not require much investment. However, with so many e-commerce solutions available, it is difficult for entrepreneurs to choose the right platform to launch their small multivendor website. Here are the top four solutions.
SEO
Megan Totka describes additional ways to help your e-commerce SEO. Learn how to increase engagement with customer interaction requests, get attention from influencers and earn guest blogging opportunities to help your site. Take a look at these indirect ways to improve your search engine optimization by driving more traffic to your site – and boosting ROI and your overall bottom line.
It's been roughly a month since Google has introduced the four ads on the main feed and removed the side bar ads, but what has it done to organic listings? Ron Dod examines and tests some popular theories relating to the new Google four ad display.
SEO
Product page is important, because it influences on whether or not your website visitors will convert into a real customer. SEMruch Chat special guest, Artur Kosch, and other Chat participants discuss common problems of ecommerce websites and share their product page optimization tips.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
SEO
You invest long hours, days, and months to optimize your website for Google’s algorithms. Suddenly, the search engine makes an upgrade and your efforts are no longer relevant. You lose your ratings and you have to adapt your marketing strategy to the new situation. Isn’t that the worst possible thing that could (and will) happen if you base the entire promotion upon SEO practices.
Have you ever changed your name or heard the frustrations of someone who chose to do it? As someone who has been through it, I promise it's not an easy process – and it takes so much time.When I read about the success of fellow McDaniel College alumna Danielle Tate, I could see why her idea was so popular. Her website, MissNowMrs, allows women to change their names quickly, legally and officially through a secure online portal.
If you spend enough time reading online business articles, as most SEMrush blog readers do, you probably have read plenty of articles on how to convince customers that it's worth their while to hand over their money. Your product is amazing. They have problems that your product will solve. If they buy now, they can save huge gobs of money. Your product is so good that you'll offer a money-back guarantee. Look at all these people testifying about your product.
SEO
Estimating ROI of a company’s SEO effort is a common issue most of the SEO managers face today. In fact, it is a ‘blanket statement’ which is tough to measure.
SEO
Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch e-commerce stores with thousands of product pages go through while working with Analytics.Sure, there are beginner guides on e-commerce Analytics, but most are either too technical in nature or too lengthy.

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