E-commerce

It‘s coming up fast! You are trying to get everything ready in time for when the sales start on Monday. Once the clock hits 12, people will be rushing to their computers in order to get the hottest deals. If you are an e-commerce company, you are most likely trying to find the best way to stick out from your competitors and have people click over to your website. But how can you get an upper edge on your competitors for all of your products.
Last week on the SEMrush Blog, we looked at how to create a killer webinar, the most expensive Google Adwords, conversion copywriting, why video increases e-commerce conversion, and changes in client acquisition for e-commerce.Did you miss any of our best content last week?
I have been making jewelry ever since I was little. It was always a hobby of mine and I finally decided to try and create a small business out of it. For my full-time job, I work as a paid search manager at an advertising agency so I don’t have a lot of time to develop my own full functioning e-commerce site.Since I was just starting out and had multiple time constraints, I wanted to use a platform that was already set up and had everything I needed. This is why I chose Etsy.
Client acquisition for e-commerce has been a hot topic in 2015 and we can expect this trend to continue into 2016. We’ve seen e-retailers consistently working to improve their understanding of how to achieve client acquisition.With hundreds of features added to AdWords and Google Shopping every year and the development of new platforms, advertisers have a great number of tools available in their arsenal.
Video killed the radio star, and has since moved on to focus on dominating the Internet. Whether you are a blogger trying to get exposure, a small business looking to grow your brand online, or a company trying to increase sales, online video marketing is a worthwhile strategy that can help improve your search ranking, engage your customers, and increase your conversion rates. 
SEO
One of the most important business uses of search engine optimization is in optimizing e-commerce websites. It is crucial to optimize your e-omm site because, if you want to sell anything on your website, people have to know that it exists. If it doesn’t appear highly ranked in any search engine, you won’t get enough customers (if any).Below are some of the most important considerations that you should make if you want to generate enough traffic to your website.
Establishing a successful online community is essential to developing your brand’s online presence. Maintaining a positive community setting and having the ability to actually respond to the needs of users on your site take a lot of effort. When you take into consideration how much is involved in community management, it's no wonder that there are some amazing resources out there to help.Generally speaking, managing the social community on your site is done in-house.
PPC
The ultimate goal of an e-commerce business is to maximize profit, not ROI or cost per conversion.Truthfully, maximizing both sales and ROI are contradictory goals, and digital marketers should find a compromise between those two targets in order to maximize profits. This article uses detailed formulas to explain how marginal profit optimization is easy to enforce in PPC campaigns.
Focusing on the eCommerce ecosystem and having the Magento platform at its core, Meet Magento is a leading series of worldwide conferences covering everything from the technical aspects of working with Magento, to the business and marketing challenges faced by professionals in the e-commerce industry.
SEO
To this day, many SEO companies still make a clear distinction between the terms PPC advertising, conversion optimization and search engine optimization, offering each only as a separate product in the hopes of making them easier to sell. Not knowing any better, many clients may also be interested in only one of these aspects.On deeper reflection, however, this is unlikely to be the most efficient approach for either party.On the one hand, the client rarely receives the highest possible return.