Email marketing feels like one of those vestigial parts of the Internet that hasn’t changed much over the years.Think about it: even though the Web (and how we use it) evolves on a practically constant basis, all of us are intimately familiar with “email blasts”—those one-size-fits-all messages that don’t give us even the illusion of a personal touch.
If B2B customers are from Mars, B2C customers are from Venus. With marketers crying hoarse about customer focused design, it should be glaringly obvious that B2B and B2C websites should be designed differently. First, a few key differences between B2B and B2C businesses and their customers.Buying BehaviorTypically B2C has a much simpler buying process than B2B. B2C customers take a much shorter time to transition from interest to information and comparison, to the decision to buy.
Whether you’re outsourcing or managing SEM campaigns, especially in the e-commerce world, you constantly face the challenge of directing your traffic to the right place.Unlike other sites, an e-commerce site usually offers more than one product and category. Therefore, as you well know, it becomes more challenging to lead users through the right funnel and to the designated product page.
I have been making jewelry ever since I was little. It was always a hobby of mine and I finally decided to try and create a small business out of it. For my full-time job, I work as a paid search manager at an advertising agency so I don’t have a lot of time to develop my own full functioning e-commerce site.Since I was just starting out and had multiple time constraints, I wanted to use a platform that was already set up and had everything I needed. This is why I chose Etsy.
Client acquisition for e-commerce has been a hot topic in 2015 and we can expect this trend to continue into 2016. We’ve seen e-retailers consistently working to improve their understanding of how to achieve client acquisition.With hundreds of features added to AdWords and Google Shopping every year and the development of new platforms, advertisers have a great number of tools available in their arsenal.
Video killed the radio star, and has since moved on to focus on dominating the Internet. Whether you are a blogger trying to get exposure, a small business looking to grow your brand online, or a company trying to increase sales, online video marketing is a worthwhile strategy that can help improve your search ranking, engage your customers, and increase your conversion rates.
One of the most important business uses of search engine optimization is in optimizing e-commerce websites. It is crucial to optimize your e-omm site because, if you want to sell anything on your website, people have to know that it exists. If it doesn’t appear highly ranked in any search engine, you won’t get enough customers (if any).Below are some of the most important considerations that you should make if you want to generate enough traffic to your website.
Establishing a successful online community is essential to developing your brand’s online presence. Maintaining a positive community setting and having the ability to actually respond to the needs of users on your site take a lot of effort. When you take into consideration how much is involved in community management, it's no wonder that there are some amazing resources out there to help.Generally speaking, managing the social community on your site is done in-house.
The ultimate goal of an e-commerce business is to maximize profit, not ROI or cost per conversion.Truthfully, maximizing both sales and ROI are contradictory goals, and digital marketers should find a compromise between those two targets in order to maximize profits. This article uses detailed formulas to explain how marginal profit optimization is easy to enforce in PPC campaigns.