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E-commerce

Looking to increase e-commerce sales? Explore our e-commerce articles written by seasoned professionals and industry experts, including how to improve your click through rate, boost sales and enhance your SEO and PPC strategies to create a winning formula.

PPC
Business owners, especially those who have just started their business, are always looking for the best and quickest way to increase business without emptying out the bank account. Faced with a variety of channels to market their business, it’s often difficult and confusing to make the right choice.In my experience as a marketer, most business owners have a love or hate relationship with pay-per-click (PPC). Many clients I work with come to our agency convinced that they need to do PPC.
SEO
B2B content has the unfortunate responsibility to be both interesting enough to grab attention, yet useful enough to drive some business KPIs.While most consumer-facing companies can get by purely on entertainment alone, B2B companies have to stick with some fact-based information to be able to persuade and eventually get their readers to take action.And therein lies the problem.
SEO
Have you noticed that when you look for *places to go on holiday* you start seeing flight offers, articles on travel destinations pop up in your feed, and Spanish language courses are suddenly all around your digital world?(Change the sentence between the * * and you’ll get the same effect with different results).This somewhat marvelous effect is the evolution of mobile advertising.
It’s no secret that strong customer relationships are essential to business success. CRMs, or Customer Relationship Management systems, can be a helpful way to improve these relationships and stay organized, especially when running an e-commerce company. E-comms always have a diverse audience – sometimes they’re talking with the person in charge of purchasing, other times they’re talking to a middle-man, people are always at different points in the sales funnel, etc.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
PPC
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it.
It’s long been rumored, and now it’s coming true: Google is officially adding a “Buy Now” button to its search results pages.That means customers won’t even have to leave their search results page to make a purchase anymore — which is good news for compulsive shoppers, but not-so-good news for retail competitors like Amazon.Changing ConditionsIn fact, Google’s “Buy Now” button may signal a change in the winds of the online marketplace.
Why, why, why? Online, we are all full of questions, especially when we want to get the most from our business and our websites.It’s no secret that the way consumers use the Internet has changed dramatically over the last decade and companies have had to adapt to this to be successful online. People are searching smarter, doing more research and generally using more technology to find your services or products.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.

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