The ultimate goal of an e-commerce business is to maximize profit, not ROI or cost per conversion.Truthfully, maximizing both sales and ROI are contradictory goals, and digital marketers should find a compromise between those two targets in order to maximize profits. This article uses detailed formulas to explain how marginal profit optimization is easy to enforce in PPC campaigns.
Focusing on the eCommerce ecosystem and having the Magento platform at its core, Meet Magento is a leading series of worldwide conferences covering everything from the technical aspects of working with Magento, to the business and marketing challenges faced by professionals in the e-commerce industry.
To this day, many SEO companies still make a clear distinction between the terms PPC advertising, conversion optimization and search engine optimization, offering each only as a separate product in the hopes of making them easier to sell. Not knowing any better, many clients may also be interested in only one of these aspects.On deeper reflection, however, this is unlikely to be the most efficient approach for either party.On the one hand, the client rarely receives the highest possible return.
You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions. Doesn’t that sound exciting? It’s rather simple to enable your website for generating such information.
Google Product Listing ads are the bread and butter of any well optimized Google AdWords campaign for online retailers. For a majority of companies, the Google PLA campaign represents a massive chunk of online revenue. Make sure you’re not committing these seven potentially fatal mistakes when dealing with PLAs, or your Pay Per Click campaigns could quickly be showing a negative return on investment.
For e-commerce businesses trying to be successful, a sound marketing strategy is one of the fundamental elements one has to formulate and implement in order to even survive online. Yet we see so many businesses wasting resources on channels that don’t pay off, others trying to rush through the slow process of building awareness, while some call it quits, discouraged by the high fees required to either build an in-house marketing team or outsource to an agency.
The word “digital” has picked up many different meanings over the years, but perhaps its most important implication is the power to streamline the way we work, communicate, and even develop hobbies. At least, that’s the meaning I have in mind when I say that, if you want to successfully run a business in 2015, almost nothing is more crucial than the way you incorporate digital capabilities into your existing infrastructure.
Nothing is worse than coming out of an expensive, time-consuming site redesign and realizing you’ve wrecked your website’s SEO.Unfortunately, this happens all too often. One of the most common ways is when sites undergo a major migration or restructuring without a comprehensive redirect plan. In one fell swoop, all the authority that site built over the years is swept away. But even if your URLs remain intact, a migration can still negatively affect SEO.
The path to sales success can be a real challenge! Auditing your website is crucial, especially if it is an e-commerce site.SEO expert Tim Capper @GuideTwit shared his 10-year of experience and exclusive knowledge in an SEMrush webinar this September. Tim is the Director of Search at Online Ownership, a Google Top Contributor and a moderator in the popular SEO Questions community on Google+.Tim covered the most common problems encountered with e-commerce websites.
Last week, we looked at how to make your e-commerce store more robust, the disappearance of Amazon Product Ads, proving ROI as an SEO, and more.Did you miss any of this content? Read on!