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All articles for E-commerce

Google Product Listing ads are the bread and butter of any well optimized Google AdWords campaign for online retailers. For a majority of companies, the Google PLA campaign represents a massive chunk of online revenue. Make sure you’re not committing these seven potentially fatal mistakes when dealing with PLAs, or your Pay Per Click campaigns could quickly be showing a negative return on investment.
For e-commerce businesses trying to be successful, a sound marketing strategy is one of the fundamental elements one has to formulate and implement in order to even survive online. Yet we see so many businesses wasting resources on channels that don’t pay off, others trying to rush through the slow process of building awareness, while some call it quits, discouraged by the high fees required to either build an in-house marketing team or outsource to an agency.
The word “digital” has picked up many different meanings over the years, but perhaps its most important implication is the power to streamline the way we work, communicate, and even develop hobbies. At least, that’s the meaning I have in mind when I say that, if you want to successfully run a business in 2015, almost nothing is more crucial than the way you incorporate digital capabilities into your existing infrastructure.
Nothing is worse than coming out of an expensive, time-consuming site redesign and realizing you’ve wrecked your website’s SEO.Unfortunately, this happens all too often. One of the most common ways is when sites undergo a major migration or restructuring without a comprehensive redirect plan. In one fell swoop, all the authority that site built over the years is swept away. But even if your URLs remain intact, a migration can still negatively affect SEO.
The path to sales success can be a real challenge! Auditing your website is crucial, especially if it is an e-commerce site.SEO expert Tim Capper @GuideTwit shared his 10-year of experience and exclusive knowledge in an SEMrush webinar this September. Tim is the Director of Search at Online Ownership, a Google Top Contributor and a moderator in the popular SEO Questions community on Google+.Tim covered the most common problems encountered with e-commerce websites.
Last week, we looked at how to make your e-commerce store more robust, the disappearance of Amazon Product Ads, proving ROI as an SEO, and more.Did you miss any of this content? Read on!
Online shopping means convenience, and that's an integral part of the checkout process on an e-commerce site. Users expect smooth sailing; if you fail to offer it, they leave your site in no time. It’s no use designing great landing pages unless you have a smart checkout process, too. If you are losing on sales despite a decent looking website, then it’s time to work on details.
Every 30 seconds, over 1 million dollars are spent online worldwide, making e-commerce one of the most profitable industries around; and it’s still growing. However, in spite of the increase in spending year over year and the rise of “always-on shopping,” many store owners aren’t happy with their sales figures.The why can be anything from bad business management, unrealistic expectations, lousy products, an ineffective pricing model and much more.
While many of your SEO tasks are going to be the same regardless of the type of company you run, there are several different ways to look at SEO when you’re dealing with e-commerce. The structure of these companies differs because of their goals and more importantly because of the different pages that they have on their websites.
E-commerce is a very interesting industry; on the one hand it’s fiercely competitive but on the other, it’s still in its developing stages, with rather abrupt shifts in trends and best practices. These changes are largely dictated by e-commerce platform developers like Magento and Shopify, who improve on or release new platform versions, or giants like Google who, with a single unresponsive website demotion, have turned mobile into a must.