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How To

Need help with how to use a SEMrush tool? You'll find step-by-step guides and all our expert tips on how to maximise your use of all our tools to improve your PPC campaigns, email marketing, content and more.

With more than 3.5 billion Google searches per day, to rank high enough for potential visitors to come across your content, you will need to play by Google’s rules. One of the best ways to ensure that you are making full use of your content is by improving your search engine optimization (SEO) efforts.
Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play a role in Google rankings, the search engine giant isn’t forthcoming on the topic. In this post, we‘ll help you understand what dwell time is, how to measure it, and more!
If you‘re just starting out in SEO or are a business owner who is looking to improve the performance of their website and make it easier to find on the search engines, there‘s a very good chance that you have a lot of questions, and in this guide, we‘ve answered 23 of those that we most commonly hear asked.
Like any marketing channel, there‘s a need to be able to demonstrate the ROI (return on investment) from your SEO activities, and in this guide, we‘ll walk you through exactly how you can do this. We‘ll share a formula to help you calculate the ROI as well as helping you to collect the information needed to run this.
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the SEMrush Audience Insights report.
As we move into 2021, those who boast SEO skills are in high demand. But how do you learn these skills? Keep reading to learn how to become knowledgeable in this integral field. This step-by-step guide will set you on the path to becoming an SEO expert. Read our SEO expert tips to prepare for the coming year and achieve your digital marketing dreams!
What is CRO? It’s the process of getting the maximum percentage of visitors to your business website to perform a certain goal. Using CRO, you can make sure that your website is designed in such a way as to make it appealing and easy for customers to do business with you. CRO tries to capitalize on the website visitors you already have.
Just how can you reach those coveted top slots in Google? This guide highlights the essential Google SEO ranking factors and explains how to create a website that will succeed. From page load speed to creating a mobile-friendly website, we‘ve got the tips you need to help place higher on SERPs. Read our guide for more tips!
Coming up with content ideas can be difficult, so be sure to read our content idea examples and tips to begin creating top-of-the-line content that converts. We‘ll help you develop ways to ideate content and determine how it fits within your content creation strategy. Read our content idea guide and see what ideas we have for you!
Creating topic clusters is a good way to organize your content strategy. The pillar-topic cluster model enables organizations to streamline their content creation and produce better content in less time. The goal of clustering your content goes beyond traditional SEO strategies to help you create quality information.
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