How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session.What is a lightning talk? Generally speaking, it's a micro presentation or pitch of some sort to your audience.Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an e-commerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
There are literally hundreds of new gTLDs (Generic Top Level Domains) coming out, which are equivalent of what a lot of us are used to seeing, .com, .net and .org. This means you'll be able to own one of these gTLDs, and use it as a website and email address just like any other domain name.For example, some of the popular gTLDs that are already in use are .guru, .photography, .recipes and .plumbing.
The title comes from Ben Franklin and was reportedly said at the signing of the Declaration of Independence. He is reminding his rebellious colleagues that they must set aside differences in the face of a common enemy (hang together in their common cause) or they will fail and perish (hang as traitors separately).
Way back when we were still calling social media “Web 2.0,” I predicted that social sites might take the lead in search. I imagined it would be people choosing results, not search bots. Of course, that didn’t happen.Still, social media is extremely important in search. Your participation, your engagement factor, and your likes, shares and retweets are all important these days, and they are factors that decide where your site will land in the SERPs (search engine results pages).
Business apps can be the way to go, especially since more people are accessing businesses using mobile apps today. However, it won't do much good for you to have an app if you don't promote it.So, how should you promote your app to your audience and to potential customers?
Using an efficient online analytics tool is imperative when it comes to gauging visitors’ interest on your website. However, you can take the process of evaluation and improvement a notch higher with online surveys, and reap the maximum benefits of investing your precious analyst hours.Here are the steps you need to follow. 
What if I told you that you could increase your search click through rate by up to 30%? I bet you’d be interested. What if the next thing I told you is that getting there only requires some simple changes to be made? Now you’d really be interested.So what is this miracle worker I speak of? Microdata.Microdata has been a huge benefit for e-commerce sites in multiple ways over the past couple years, and the fact that it’s easy to integrate it into your site makes it a must-do.
In the world of content marketing, there are old and new tactics that are being used to get a product in front of a target audience. One of the old content promotion tactics that is still effective today is product reviews.Product reviews are designed to help users learn about the advantages and disadvantages of a product, its features and how it should be used for a certain thing.
When you hear the words “keyword research” your brain automatically thinks about SEO and link building. After all, keyword research is only used for identifying relevant keywords that will drive traffic to your website, right? Wrong.Historically, this is exactly why keyword research was developed. But it can now be used for so much more than that. In an ever-developing world of content marketing, keyword research can come in very useful.