How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Using an efficient online analytics tool is imperative when it comes to gauging visitors’ interest on your website. However, you can take the process of evaluation and improvement a notch higher with online surveys, and reap the maximum benefits of investing your precious analyst hours.Here are the steps you need to follow. 
What if I told you that you could increase your search click through rate by up to 30%? I bet you’d be interested. What if the next thing I told you is that getting there only requires some simple changes to be made? Now you’d really be interested.So what is this miracle worker I speak of? Microdata.Microdata has been a huge benefit for e-commerce sites in multiple ways over the past couple years, and the fact that it’s easy to integrate it into your site makes it a must-do.
In the world of content marketing, there are old and new tactics that are being used to get a product in front of a target audience. One of the old content promotion tactics that is still effective today is product reviews.Product reviews are designed to help users learn about the advantages and disadvantages of a product, its features and how it should be used for a certain thing.
When you hear the words “keyword research” your brain automatically thinks about SEO and link building. After all, keyword research is only used for identifying relevant keywords that will drive traffic to your website, right? Wrong.Historically, this is exactly why keyword research was developed. But it can now be used for so much more than that. In an ever-developing world of content marketing, keyword research can come in very useful.
Directories have been given a bad name for a quite a few years now. And the recent Matt Cutts announcement about link building risks, as well as the constant news of directories being shut down by Google, hasn’t helped.All of the buzz surrounding directories lately has surely scared off quite a few companies from ever using a directory again. Unfortunately, this mentality is causing many to miss out on all of the great opportunities that directories can still offer.
It’s common to be skeptical of an SEO directory because there are so many spam domains and articles surrounding this booming industry. Optimizing your website for search is becoming a necessity as Google continues to grow and update their algorithms (just this year, we had 14 algorithm updates), so there is no time to read poor quality information. In fact, one wrong move when it comes to your SEO efforts could dig you into a hole that could set you back years.
You probably already have the SEOquake browser extension installed. This plug-in saves you hours of time by instantly showing you a site’s most important SEO information, traffic, social and paid search rankings. Well, now you can save more time.SEMrush’s integration with the Follow extension allows you to see even more information about a site as you’re visiting it. In addition to the information provided by SEOquake, you’ll now be able to see detailed SEMrush data.
Most of my clients have websites built on the WordPress CMS platform. I love WordPress for many reasons, but the main ones are: It’s highly customizable: Your WordPress site can look any way you want it to look and perform any way you want it to perform, whether you’re in e-commerce or information marketing. WordPress is also user-friendly. Even newbies can figure out how to edit pages and create posts. But the main reason I love WordPress the most is because it’s so darned SEO-friendly.
Effective websites try to steer user behavior toward desired outcomes while gathering behavioral data. This data, in turn, allows for adaptive changes on a website that will better steer users.Behavioral data is, of course, directly connected with user intent. Understanding what type of person your customer is through the actions is what allows you to predict what path they are likely to take on your site.
This is part two of Alicia Lawrence's two-part blog post on call to action.Calls to action are an important part of an Internet marketer’s job. You can build links and optimize your website for search engines, but if you don’t have a persuasive call to action you won’t get any customers.In the first part of this series I laid down the groundwork for the art of persuasion. They are the best practices for anyone looking to persuade another.