How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Directories have been given a bad name for a quite a few years now. And the recent Matt Cutts announcement about link building risks, as well as the constant news of directories being shut down by Google, hasn’t helped.All of the buzz surrounding directories lately has surely scared off quite a few companies from ever using a directory again. Unfortunately, this mentality is causing many to miss out on all of the great opportunities that directories can still offer.
It’s common to be skeptical of an SEO directory because there are so many spam domains and articles surrounding this booming industry. Optimizing your website for search is becoming a necessity as Google continues to grow and update their algorithms (just this year, we had 14 algorithm updates), so there is no time to read poor quality information. In fact, one wrong move when it comes to your SEO efforts could dig you into a hole that could set you back years.
You probably already have the SEOquake browser extension installed. This plug-in saves you hours of time by instantly showing you a site’s most important SEO information, traffic, social and paid search rankings. Well, now you can save more time.SEMrush’s integration with the Follow extension allows you to see even more information about a site as you’re visiting it. In addition to the information provided by SEOquake, you’ll now be able to see detailed SEMrush data.
Most of my clients have websites built on the WordPress CMS platform. I love WordPress for many reasons, but the main ones are: It’s highly customizable: Your WordPress site can look any way you want it to look and perform any way you want it to perform, whether you’re in e-commerce or information marketing. WordPress is also user-friendly. Even newbies can figure out how to edit pages and create posts. But the main reason I love WordPress the most is because it’s so darned SEO-friendly.
Effective websites try to steer user behavior toward desired outcomes while gathering behavioral data. This data, in turn, allows for adaptive changes on a website that will better steer users.Behavioral data is, of course, directly connected with user intent. Understanding what type of person your customer is through the actions is what allows you to predict what path they are likely to take on your site.
This is part two of Alicia Lawrence's two-part blog post on call to action.Calls to action are an important part of an Internet marketer’s job. You can build links and optimize your website for search engines, but if you don’t have a persuasive call to action you won’t get any customers.In the first part of this series I laid down the groundwork for the art of persuasion. They are the best practices for anyone looking to persuade another.
The art of persuasion is an ancient study most notably used by great men in history, from Socrates to Martin Luther King Jr. In essence, we hold a similar vocation to those renowned persuaders who have studied or used rhetoric to their advantage — we’re communicators.The following 12 best practices of persuasion (split into a two-part series) should be used in many of your Internet marketing tactics, especially those with a call to action.
What does your brand stand for? That’s the story you tell every day with your social media posts and your consumer interactions. If you’re doing it right, then those who visit your brand’s social media properties will come away with a clear understanding of what your company values, what it does, and how it benefits the end user.If, on the other hand, your social messaging is muddled or inconsistent — well, there’s no telling what consumers will think about your company.
It can be really easy to get sucked into only focusing on a few main keywords in your SEO efforts. However, if you slip into this habit you will lose out on a great deal of opportunity. The reality is there are hundreds of other long tail keywords related to your business that people are searching for.Smart marketers will not only focus on the main keywords, but also identify opportunity for rankings in less-competitive long tail keywords that can add up to big gains.
Guest blogging is getting all-time highs of exposure these days, thanks to an epic outburst by Señor Cutts and his warning to the SEO masses: “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”Yes, there are plenty of alternative ways to get great links in 2014, but don’t write off "guest blogging" as dead.Leave that phrase for the tabloids. The message was to scare off the scaled up, low-quality guest blogging practices.