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Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

The art of persuasion is an ancient study most notably used by great men in history, from Socrates to Martin Luther King Jr. In essence, we hold a similar vocation to those renowned persuaders who have studied or used rhetoric to their advantage — we’re communicators.The following 12 best practices of persuasion (split into a two-part series) should be used in many of your Internet marketing tactics, especially those with a call to action.
What does your brand stand for? That’s the story you tell every day with your social media posts and your consumer interactions. If you’re doing it right, then those who visit your brand’s social media properties will come away with a clear understanding of what your company values, what it does, and how it benefits the end user.If, on the other hand, your social messaging is muddled or inconsistent — well, there’s no telling what consumers will think about your company.
It can be really easy to get sucked into only focusing on a few main keywords in your SEO efforts. However, if you slip into this habit you will lose out on a great deal of opportunity. The reality is there are hundreds of other long tail keywords related to your business that people are searching for.Smart marketers will not only focus on the main keywords, but also identify opportunity for rankings in less-competitive long tail keywords that can add up to big gains.
Guest blogging is getting all-time highs of exposure these days, thanks to an epic outburst by Señor Cutts and his warning to the SEO masses: “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”Yes, there are plenty of alternative ways to get great links in 2014, but don’t write off "guest blogging" as dead.Leave that phrase for the tabloids. The message was to scare off the scaled up, low-quality guest blogging practices.
Today, we're going to break down the SEMrush Related Keywords Report.    
The success or failure of your internet marketing campaign begins with keyword analysis.As we all know, SEMrush is a great tool to conduct this type of keyword research. I would argue the structure in which you set up your SEO campaign is of the utmost importance. While the details I am going to share may seem minor, the results are not.Taking keyword research a step further will solidify the time, money and resources you put into your SEO campaign.
You've just written your latest blog post, and you're about to hit "publish." You've added an image to the post, you've populated the tag and keyword fields, you've slotted the post into the appropriate category, and you've even linked up a few posts from the archives.You hit "publish" and hope for the best. What happens next?If you're an established blogger with authority, your post might gain some traction out of the gate.
We’ve all heard it: the failure rate of startups. Stories of individuals taking a chance and founding their own online business only for them to fail shortly afterward.Right or wrong, many people see the web as ground zero for failed businesses. Indeed, Chris Dixon of Andreessen Horowitz went as far to say, "the default state of the startup is failure."What if you want to make a clean break? What should you do with a website you put time, money and effort into.
Did you panic when Matt Cutts released his blog post which seemingly put the final nail in the coffin for guest posting?Understandably, there were a lot of comments from panic-stricken link builders and webmasters around the web. Many wanted to know what to do now that their main (or only) link building strategy was decried “dead.”It was a bit of an overreaction from both parties.
In the world of SEO, there is nothing more important than keyword research. It is the core of search engine optimization, to which all other tasks and strategies revolve. If your keyword selection is poor, your SEO campaign is sure to fail.It is also very important to have landing pages that are relevant to the keyword you are targeting as well as know which landing pages are driving traffic to your website.