Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.
The success or failure of your internet marketing campaign begins with keyword analysis.As we all know, SEMrush is a great tool to conduct this type of keyword research. I would argue the structure in which you set up your SEO campaign is of the utmost importance. While the details I am going to share may seem minor, the results are not.Taking keyword research a step further will solidify the time, money and resources you put into your SEO campaign.
We’ve all heard it: the failure rate of startups. Stories of individuals taking a chance and founding their own online business only for them to fail shortly afterward.Right or wrong, many people see the web as ground zero for failed businesses. Indeed, Chris Dixon of Andreessen Horowitz went as far to say, "the default state of the startup is failure."What if you want to make a clean break? What should you do with a website you put time, money and effort into.
Did you panic when Matt Cutts released his blog post which seemingly put the final nail in the coffin for guest posting?Understandably, there were a lot of comments from panic-stricken link builders and webmasters around the web. Many wanted to know what to do now that their main (or only) link building strategy was decried “dead.”It was a bit of an overreaction from both parties.
In the world of SEO, there is nothing more important than keyword research. It is the core of search engine optimization, to which all other tasks and strategies revolve. If your keyword selection is poor, your SEO campaign is sure to fail.It is also very important to have landing pages that are relevant to the keyword you are targeting as well as know which landing pages are driving traffic to your website.
Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
It’s been exactly four years since I went live with my first blog. I wanted to take my love of hockey, specifically the Boston Bruins, and do my own thing.When I first started in 2010, I was in over my head. Before I worked in SEO, for instance, I didn’t understand how my previously published articles written on other sites were getting so much more traffic and exposure than my new site. So, I sought the help of a Senior SEO Analyst who helped me propel the blog to new heights.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
With the end of 2013, there has been a lot of looking forward toward what this New Year will bring. Prediction after prediction has been issued, many of which proclaim that SEO is dead, dying, on its last legs, rising from the ashes like a Phoenix and, if you live in Seattle as I do, the Seahawks will go all the way this year. Instead of predictions, I want to encourage us to form intentions for 2014. I’ve outlined some of mine.