How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
It’s been exactly four years since I went live with my first blog. I wanted to take my love of hockey, specifically the Boston Bruins, and do my own thing.When I first started in 2010, I was in over my head. Before I worked in SEO, for instance, I didn’t understand how my previously published articles written on other sites were getting so much more traffic and exposure than my new site. So, I sought the help of a Senior SEO Analyst who helped me propel the blog to new heights.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
With the end of 2013, there has been a lot of looking forward toward what this New Year will bring. Prediction after prediction has been issued, many of which proclaim that SEO is dead, dying, on its last legs, rising from the ashes like a Phoenix and, if you live in Seattle as I do, the Seahawks will go all the way this year. Instead of predictions, I want to encourage us to form intentions for 2014. I’ve outlined some of mine.
Recently, a good friend asked me to help with a website he managed for a major brand. He mentioned the website used to generate significant traffic and revenue; however, over the past few years it dried up. Specifically from the organic channel. He lamented to me that his team was never able to get their heads around what caused the drops.So, what happened?
In yesterday's post, we discussed how to use SEMrush to identify the SEO champion in your industry and how to write compelling content. Today, we'll discuss how to make that content SEO-friendly and share it across different platforms.This is Part Two of "How to Use SEMrush to Dominate the Search Engines."
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
I love guest blogging. After 12+ years doing website and web marketing, I can honestly say it’s easily the most fun I’ve had. It’s creative, it’s collaborative and it’s effective.There are three main reasons I guest blog: search benefits, social media benefits and branding. To attain these benefits, it’s ideal if the host blog meets three criteria. 
Anyone who has ever dabbled in any link building efforts is keenly aware that the easiest way to generate links organically is to publish unique and interesting content that others want to share with their readers. Yet, many site owners and bloggers are at a loss for an inexpensive method of creating truly interesting data. They don't have the ability to break news on their own or spend vast sums of money to conduct research.
Event promotion was hard enough before the Internet age. When promotional tools like Facebook, Twitter and email marketing came along, marketers and promoters rejoiced. However, due to the fact that online event marketing and promotion is easier than ever, there are more ways than ever it can fail horribly. Bad design, irritating tactics and overwhelming your target audience can all get you in trouble, leading to bad event turnouts and even bad publicity.