How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Anyone who has spent any time dealing with Search Engine Optimization will come across an article touting the death of SEO. In fact, if you Google the phrase “SEO is dead,” you’ll come up with more than 53 million results. What’s even more startling is what happens when you search for the phrase, “Email is dead.” A Google search turns up 1.4 billion results!And we all know that if you read it on the Internet, it has to be true, right?Not exactly.
You know how the old saying goes: "You can lead a horse to water, but you can’t make it drink." The same holds true for your marketing campaigns.You can spend months creating the perfect campaign to reach your target audience, but what happens once potential clients call your company or business? Is your team getting the information you need from callers to track the success of your current campaign and optimize future campaigns.
Hosting any type of contest is a great way to improve engagement and gain visibility for your brand. But it certainly doesn’t come without a lot of work.When you’re giving away any type of prize, you have to make sure nothing can cause the contest to be unfair. This means you need to ask yourself a few initial questions to make sure things run smoothly: What are my goals for the contest? Is hosting a contest really going to benefit my specific company/niche.
Those of us working in SEO for a long time understand that it’s a constantly moving and shifting milieu. We have to keep up with and adapt to changes as they come along. And we have to realize that when we hear the “SEO Is Dead” knoll chiming again that it means “Ignore.”SEO will always be an important way to communicate with search engines. For example, for the foreseeable future, it’s still important to have critical on-page factors like titles and Meta descriptions.
Keyword research can be done in many ways and with many different tools. Today I am writing about the tool I happen to love using, which is SEMrush.For web agencies that offer search engine marketing services, it is a tool that can provide tremendous value to both clients and staff. Over the years, I have relied heavily on SEMrush when developing a new search marketing campaign. It can be used to set up a new paid search engine marketing campaign or even an organic SEM campaign.
If you are the in-house marketing manager on the receiving end of a conversation with your company’s hired search marketing agency, you have probably been told you need to invest in the almighty, ambiguous “content.”Even more so, you have most likely been told that in order to successfully connect with consumers, you need to create and publish content that offers “how-to” advice or “top 10” lists.
If your business demands in-store traffic, SEO on a large, global scale is fine. But you really need to be found in many other places.Local search is not about traditional Google or Bing 10 blue link search results. It's searches made with a specific geographic area as part of the intent. Local search is about being found in multiple apps across multiple platforms from mobile to table to desktop.
Search engines are constantly changing; it’s our job as SEOs to know what’s working and what isn’t.Not only does analyzing your inbound campaign tell your client how valuable your services are to his or her company, it can also help you determine how to improve your strategy.Here are five areas you should be analyzing.
Do you struggle with writing headlines? Whether it’s for a blog post, email subject line or the landing page of a website, a headline is your first chance to make an impression on your reader. If you can’t capture someone’s attention in just a few seconds, you’ve lost a reader and potential customer.Headlines help you develop a relationship with your prospect. They allow you to connect with the reader and show that you understand him. A good headline delivers a complete message.
Resource page link building had been a common link building strategy nowadays. Its value has become so appreciated by SEOs given that the link from an existing high-ranking page passes to the targeted page (where you get links to). The branded exposure of being included in a resource page is one of several benefits a content publisher could get from creating his own resource page.