How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

First, Google gave us Penguin, the algorithm update that made all of us work harder and smarter to get good rankings on Google. And now, encrypted search, aka “keyword not provided,” is rapidly approaching the 100% mark.Essentially, Google is taking away all access to keyword data. If you’ve relied on keyword rankings to measure and prove your client’s SEO success, well, now you can’t.Hence, SEO has gone from complicated to ridiculously complicated.
At least once every six months for high-traffic websites and once a year for most other websites, I recommend you perform a search engine optimization audit.During an SEO audit, it's important to leave no stone unturned, and review all aspects and potential search engine ranking factors related to your website. Using SEMrush as a part of the data gathering phase of an SEO audit is key.
Still stuck on where to get content ideas for blog posts or social media posts? Well, last time I wrote about content ideas and how you can use SEMrush to find them. If you‘re already tapped out there, and can‘t find any more ideas for content, then you may want to try newsjacking. You can use to help you find content ideas (and monitor certain sites) for newsjacking..
The circus is coming to town. Really, my 7-year-old son mentioned to me that we went to see the Ringling Brothers and Barnum and Bailey circus last year, and he would like to go again this year. Well, that got me thinking: how can I use a tool such as SEMrush to search for circus tickets, especially since a friend of mine has a ticket website (and I just happen to be helping him with his content marketing efforts).
One common mistake many small business owners make when uploading videos to YouTube is failing to optimize them. YouTube is the second most popular search engine after Google. There’s no sense going to all the trouble of recording a video for your business if no one’s going to find it. That’s just a waste of your time and money.In order to make your videos visible during a YouTube search, you need to start by doing some keyword research.
If you and your website are relatively new to SEO practices and you don’t know which keywords will draw higher conversion rates, you should probably use Google AdWords campaign as the best option in optimizing an organic search.Establish Goals:Whether they be cost-per-click, sales, onsite time, or whatever, goals in an online marketing campaign are important.
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google. If you have purchased a Premium campaign, your Google Ads will show almost all the time on Google Search.
Fish Where the Fish Are!One question that I get by the novice SEO a lot is: what is competition in Google’s Adwords Keywords tool? For starters, the Google Adwords Keywords tool is provided by Google in order to help Adwords customers buy the keywords they want.Okay, so once you have entered a seed keyword in the Adwords keyword generator, you will get a bunch of terms that will be directly related or have something to do with the term you have just fed in the Google Adwords Keyword generator.
There was a time when Google was extremely possessive about information related to search queries. As a result, marketers and webmasters had no way of knowing the search volume for any particular keywords. However, times have changed and how. Google is now more than willing to let everyone see their search query reports and use the data provided within. Needless to say, this came as a boost for SEO experts and for the past couple of years, they have been making optimum use of these reports.
Long-tail keywords are known for their ability to drive high-quality traffic to websites and provide substantial conversion potential. That is why many businesses pay a great deal of attention to finding the best long-tail word combinations. It is possible to use different methods for the winning keywords research, and in this article we are going to show how to use Google Autocomplete as a keyword spy tool.What is Google Autocomplete.