How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

The general idea regarding meta-tags is that they are crucial to boosting a website’s search engine ranking. While you need to do more than simply write Meta tags for SEO, there is no doubt that optimized meta-tags are important. So, what are Meta tags? Meta tags are basically parts of your website’s HTML that explain the content of a web page to the various search engines. The Meta tags Google are added to the top of the HTML file. Yet, the viewers only see the title tags and nothing else.
Keyword research is a critical component of PPC campaigns. Pay Per Click marketing can be successful only when selected keywords are most relevant, have considerable competitive opportunity and essential return on investment ability.Keyword research tools are of great help for those who want to find right keywords for Pay Per Click campaigns.
Last month I took a look at how SEO has evolved over the past decade. In that article I touched upon the concept of structured data, sometimes referred to as rich snippets. While the term structured data has come to have several definitions over time, from an SEO standpoint, it refers to special coding you place within your HTML tags that help search engines better understand the content on your page. Previously, search engines had to refer to words found on your page.
Along with every New Year comes the beginning of the planning of marketing strategies that will hopefully prove to be successful. In addition to moving forward into a new year, many of us may wish that we had the ability to go back in time for one reason or another, but it is not quite so easy… until now. Recently, SEMrush released a new feature that allows for the ability to look back on your competitors historical data for up to 6-months’ time.
Capital One direct mail Marketing. Many of us have received letters in the mail offering us to sign up for a credit card online, over the phone, or through the mail. Below is a representation of a direct mail campaign from Capital One:A large credit card company such as Capital One transmits these direct mailers and offer three options to apply for the card: online, on the phone, or through snail mail. Within the mailer, Capital One includes the URL of application.capitalone.com.