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Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Some business owners balk at the thought of adding Google+ to their social media marketing mix. But as the saying goes, they may be cutting off their nose to spite their face by doing so. The truth is, Google+ has some distinct advantages over Facebook, Twitter, and LinkedIn as a marketing tool. And if you get started now, you will have the edge over your competition when they finally see the light and start using this service.
Finally you have a website, and now you want to have it listed on the first page on Google. You already know the basic principles of how everything works for Search Engine Optimization in theory and now it's high time to start implementing it. The first and most obvious step is to find the best keywords for SEO. If you go the wrong direction at this point all further efforts will be useless.
 Sometimes, people visit your website and then leave without giving you a chance to convert them into customers. Over 90% of such visitors don’t revisit your website ever. Therefore, if you lose the sale, it’s gone for good. However, there is a method for online businesses to ensure they don’t lose out on any prospective customers even if they don’t intend to visit the website again.
Keywords selection is an essential part of SEO strategy. Correctly selected keywords largely determine the success of the whole Internet marketing campaign. So how to know whether keywords are right or wrong? Or which of them are better than others? The answer is simple: they require thorough analysis and evaluation with the help of a keyword suggestion tool.There are a number of programs nowadays that allow doing keyword analysis.
It is extremely important to track your competitor’s promotional activities. While offline, you have less control over monitoring of all those media channels like TV channels, radio stations, big boards etc.? Fortunately with online marketing media, it is much easier to do. One of the most important online channels for attraction of relevant customers is organic searching, or in other words, the search results of any search engine.
The general idea regarding meta-tags is that they are crucial to boosting a website’s search engine ranking. While you need to do more than simply write Meta tags for SEO, there is no doubt that optimized meta-tags are important. So, what are Meta tags? Meta tags are basically parts of your website’s HTML that explain the content of a web page to the various search engines. The Meta tags Google are added to the top of the HTML file. Yet, the viewers only see the title tags and nothing else.
Keyword research is a critical component of PPC campaigns. Pay Per Click marketing can be successful only when selected keywords are most relevant, have considerable competitive opportunity and essential return on investment ability.Keyword research tools are of great help for those who want to find right keywords for Pay Per Click campaigns.
Last month I took a look at how SEO has evolved over the past decade. In that article I touched upon the concept of structured data, sometimes referred to as rich snippets. While the term structured data has come to have several definitions over time, from an SEO standpoint, it refers to special coding you place within your HTML tags that help search engines better understand the content on your page. Previously, search engines had to refer to words found on your page.
Along with every New Year comes the beginning of the planning of marketing strategies that will hopefully prove to be successful. In addition to moving forward into a new year, many of us may wish that we had the ability to go back in time for one reason or another, but it is not quite so easy… until now. Recently, SEMrush released a new feature that allows for the ability to look back on your competitors historical data for up to 6-months’ time.
Capital One direct mail Marketing. Many of us have received letters in the mail offering us to sign up for a credit card online, over the phone, or through the mail. Below is a representation of a direct mail campaign from Capital One:A large credit card company such as Capital One transmits these direct mailers and offer three options to apply for the card: online, on the phone, or through snail mail. Within the mailer, Capital One includes the URL of application.capitalone.com.