Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.
As any marketer (experienced or novice) knows, content marketing is not a new concept. In fact, Content Marketing Institute research confirms 93% of B2B marketers now use content marketing, executing a variety of tactics (social media, articles, newsletters, blogs, case studies, video, etc.) to reach their target audience.CMI’s “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — America” Report also shows 70% of marketers are creating more content than they did a year ago.
Any experienced digital marketer will tell you keyword research is at the foundation of everything: Choosing keywords for organic SEO, using keywords for content titles, choosing keywords for PPC campaigns, using keywords for persona and psychographic research, and much more. The current landscape for paid tools is limited in the types of data they provide, and almost always rely on Google AdWords data.The SEMrush Keyword Difficulty Tool offers marketers an alternative.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won't eat up your ad budget too quickly.In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more.
The way we search for information online is changing rapidly.In the early days of SEO, the majority of searches consisted of broken sentence fragments, like "free payday loans" or "best pizza New York." As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
As a member of a PPC management company that specializes in e-commerce SEO, we often have to deal with big data. This is why I love using Excel for SEO, as it's a great tool that helps me streamline my work processes, and work more efficiently.Very recently, we started working on a large e-commerce PPC campaign for a store with just under 10,000 products (active). Needless to say, this has been a fun project to work on, especially with a budget that exceeds $200,000 per month.
If you’ve ever played an organized sport, you may remember the days of sitting in a locker room staring at a chalkboard (just the pure thought of a chalkboard makes me cringe now) as your coach went over the game’s moments of strengths and weaknesses.I played basketball and my team wasn’t anything special. But I remember very vividly that if we forgot about the basic fundamentals of the game, nothing else would go our way.
We've all been there. You click on a link and wait expectantly for a website to load.You begin impatiently tapping your fingers on the desktop, and then you simply click back to your initial search results. Put it down to short attention spans, but when people click on a search result, they expect instant gratification.The longer a site takes to load, the more likely it is for someone to hit the back button and choose another link from the search results.
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session.What is a lightning talk? Generally speaking, it's a micro presentation or pitch of some sort to your audience.Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community.