Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an e-commerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
When you hear the words “keyword research” your brain automatically thinks about SEO and link building. After all, keyword research is only used for identifying relevant keywords that will drive traffic to your website, right? Wrong.Historically, this is exactly why keyword research was developed. But it can now be used for so much more than that. In an ever-developing world of content marketing, keyword research can come in very useful.
Effective websites try to steer user behavior toward desired outcomes while gathering behavioral data. This data, in turn, allows for adaptive changes on a website that will better steer users.Behavioral data is, of course, directly connected with user intent. Understanding what type of person your customer is through the actions is what allows you to predict what path they are likely to take on your site.
It can be really easy to get sucked into only focusing on a few main keywords in your SEO efforts. However, if you slip into this habit you will lose out on a great deal of opportunity. The reality is there are hundreds of other long tail keywords related to your business that people are searching for.Smart marketers will not only focus on the main keywords, but also identify opportunity for rankings in less-competitive long tail keywords that can add up to big gains.
Sometimes it’s not easy for SEO beginners to prioritize SEO tasks, or know which practices are more effective for small business. That’s why we asked our contributors – specialists in small and medium enterprises (SME) – to give you advice on getting started the right way.Don’t forget to save this presentation with summarized tips for future reference! Please share your tips and tricks for SME in the comments – we’d love to add them later.
Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age?Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
I love guest blogging. After 12+ years doing website and web marketing, I can honestly say it’s easily the most fun I’ve had. It’s creative, it’s collaborative and it’s effective.There are three main reasons I guest blog: search benefits, social media benefits and branding. To attain these benefits, it’s ideal if the host blog meets three criteria.
The circus is coming to town. Really, my 7-year-old son mentioned to me that we went to see the Ringling Brothers and Barnum and Bailey circus last year, and he would like to go again this year. Well, that got me thinking: how can I use a tool such as SEMrush to search for circus tickets, especially since a friend of mine has a ticket website (and I just happen to be helping him with his content marketing efforts).