How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

If you’re lucky enough to be involved in the world of search engine optimization, you will no doubt have a plethora of tools readily equipped in your digital arsenal; tools which you simply cannot live without (if you want to retain your job).There is heaps of information out there, tons of data and masses of analytics to decipher. If you don’t take action on this ‘big’ data (sorry, clichéd term) then you will be missing out on a chunky piece of the measurement pie.
You will always have competitors that you will be looking to track and monitor as you move along in your SEO campaign, some closer than others. You want to see what  your competitors are doing to raise their rankings and what changes they are implementing to cause this result.
As a former customer support specialist, I understand the most commonly asked questions by customers. One of these repeated questions was about the traffic graph. “Where did this huge dip/spike come from?” You would constantly monitor the traffic for a particular domain and out of nowhere this huge dip occurs in the graph. You prepare for the worst.
How do you currently come up with ideas for articles and content? Most content creators take one of two approaches: they either brainstorm a whole list of topics at one time and then take a couple of months to work through the list, or they write articles as they think of topics one-by-one. Let me suggest a more efficient method: topic clustering.
I’m a big fan of the guest blogging process. I’m fully aware there’s a huge amount of debate in the SEO industry as to whether you should or shouldn’t do it, and we all know Matt Cutts once said “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”But with that said, I still see as much success with guest blogging today as I ever have done at any point throughout my time in the industry.
As a blog editor and writer, it's tempting for me to stick with the types of content that are safe and comfortable: namely blog posts. However, in digital marketing especially, readers are short on time. Podcasts and webinars can extend your reach beyond the written word and provide new avenues for engagement.
You may have seen the new Video Advertising report within SEMrush. It's a lot of information to take in! Maybe you feel unable to get a firm grasp on the data. Well don’t you worry! Keep reading and you will soak this information up like a sponge in no time.
Two months ago, we launched our first podcast at SEMrush. Since then, we've scrapped together a production schedule and have been busy pitching guests. (Side note, if you're in the Philly area, stop by and chat!)A podcast is a recorded program available for download over the Internet. While listeners of podcasts range from casual to fervent, awareness has more than doubled since 2006. The murder-mystery podcast series "Serial" helped put podcasts on the mainstream map last fall.
 Podcasting is back. Big time!In the last few years, podcasting has experienced a resurgence; after a period when it was considered buried, people are loving it again.I think in large part this is due to the progress of the iPhone and users' ability to download their favorite podcasts directly to their devices. Before this development in iOS, we needed to sync our devices to iTunes and get latest episodes that way.But now we have all this great content available immediately.
 You’ve spent hours or maybe even days putting together a killer webinar that you’re confident is going to turn at least some webinar attendees into customers. The topic is in demand, information is irresistible – and your graphics? They’re visually engaging.You’re days away from launch and are both nervous and excited.