How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

I’ve been working in digital marketing long enough that I can easily sit down and come up with tons of epic content ideas that take days to research, craft and design.But despite how many enlightening brainstorm sessions I have, there are only so many hours in the day. Epic content becomes an even loftier goal when you consider looming deadlines on my editorial calendar, a never-ending to-do list and clients that need attention.
In the digital era, few sites are more powerful than YouTube. As the number one video site, second-most popular search engine and third-most trafficked website on the entire Internet, YouTube is the place to be.Smart business owners know that they can connect with current and potential customers by creating engaging and informative YouTube videos. Creating great video content is just the first step, though.
Kathleen's on vacation so I'm filling in on this week's edition of Food for Thought Friday.This week we’re highlighting articles about how your favorite comedic news shows sort all that video data so quickly, Google's antitrust woes and Amazon's drones being cleared to fly by the FAA.Read more after the jump.
Once you’ve discovered your online competitors and found their best SEO and PPC keywords, you will want to find out more about how their rankings are improving.Backlinks are crucial for your website’s rank in search results. Links coming to webpages from other domains make a website findable for users and more trustworthy for search engine bots.How many backlinks do your competitors’ websites have? Where are your competitors’ backlinks coming from.
Monthly competitor audits often focus on link acquisition development and other metrics such as indexed pages and load speed, but there are a number of elements that are often overlooked and can help piece together a more well-rounded view of your competitors’ activities.This article will highlight elements that should be included in your competitor audits, where you can get this information and why it’s important.
There are countless metrics to measure the performance of Google AdWords shopping campaigns — most of them are often misinterpreted. At the end of the day what really counts for shopping campaigns is profit. In order to maximize the profit, existing data, insights regarding competitors as well as potential opportunities need to be interpreted correctly.Here are five ways to maximize the profit and get more out of Google AdWords shopping campaigns.
Google has been drastically updating its algorithms for the past few years. These updates were implemented to give users the best possible answers to their search queries and provide the best user experience (UX) possible. The resulting Google Penalties became necessary as Search Engine Optimizers like myself grew more sophisticated at finding ways to leverage things like links and targeted content to boost rankings and organic traffic.
As any marketer (experienced or novice) knows, content marketing is not a new concept. In fact, Content Marketing Institute research confirms 93% of B2B marketers now use content marketing, executing a variety of tactics (social media, articles, newsletters, blogs, case studies, video, etc.) to reach their target audience.CMI’s “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — America” Report also shows 70% of marketers are creating more content than they did a year ago.
Not more than five years ago, asking a question to a phone, a car or any other hardware device and getting a useful answer only happened in sci-fi movies. (Raise your hand if you’ve never dreamt of driving a talking car.
A new year has started, and it's the best time to review past performances and set fresh goals.We have to set team objectives, set marketing budgets and create a plan to conquer the world. Is there a simple and effective way to do this?Let me try to answer this question with the 80-20 Principle.