How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Google has been drastically updating its algorithms for the past few years. These updates were implemented to give users the best possible answers to their search queries and provide the best user experience (UX) possible. The resulting Google Penalties became necessary as Search Engine Optimizers like myself grew more sophisticated at finding ways to leverage things like links and targeted content to boost rankings and organic traffic.
As any marketer (experienced or novice) knows, content marketing is not a new concept. In fact, Content Marketing Institute research confirms 93% of B2B marketers now use content marketing, executing a variety of tactics (social media, articles, newsletters, blogs, case studies, video, etc.) to reach their target audience.CMI’s “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — America” Report also shows 70% of marketers are creating more content than they did a year ago.
Not more than five years ago, asking a question to a phone, a car or any other hardware device and getting a useful answer only happened in sci-fi movies. (Raise your hand if you’ve never dreamt of driving a talking car.
A new year has started, and it's the best time to review past performances and set fresh goals.We have to set team objectives, set marketing budgets and create a plan to conquer the world. Is there a simple and effective way to do this?Let me try to answer this question with the 80-20 Principle.
I continue to guest post on top quality blogs by submitting high quality content that adds value to that blog's audience. And so should you.A bigger question on most people's minds though is: how do I find guest posting opportunities in my niche. Especially since most blogs have shut down their guest posting all together, or only accept people they know.It's actually not as hard as you might think.
On average, people visit websites six-to-seven times before converting. In order to make sure they return, many business owners take advantage of remarketing campaigns which specifically target non-converted first-time website visitors.Remarketing traffic typically converts well and is relatively cost-efficient because potential clients compared prices and features in the meantime, and are ready to make a decision.
I’m sure you realize the power of using highly targeted webpage headlines and H1 tags to increase web page rankings in Google.But did you know that with some slight headline tweaks and tests, you can not only rank a website higher in Google, but also engage and convert many more website visitors into sales or leads?And I’m sure you want more sales and leads for your website, or your client’s websites – and not just good SEO rankings right.
At Hanapin (the creators behind PPC Hero and Hero Conf), we are constantly trying to think of different ways to bring value to our users and educate our peers about PPC. It’s a constant back-and-forth on what is wanted, what is needed, and what topics are going to get us the most attention and downloads.Since our content downloads are a great lead generator for us, we’ve got to be mindful of what we put out (duh, right?).
Search engine optimization, search engine marketing, pay-per-click, organic — all different yet related segments that comprise Internet-based marketing. As companies shift to content-based marketing, proper utilization of each segment is paramount for maximum ROI.“SEO is dead.” How many times have we all heard that phrase.
So you have a client who wants to dominate his market, and he has come to you — out of all the SEO professionals out there — to make it happen.He wants to "be on Page 1" for a group of keywords that you, frankly, can’t change his mind about. His company is hell-bent on ranking for these keywords.