How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

I continue to guest post on top quality blogs by submitting high quality content that adds value to that blog's audience. And so should you.A bigger question on most people's minds though is: how do I find guest posting opportunities in my niche. Especially since most blogs have shut down their guest posting all together, or only accept people they know.It's actually not as hard as you might think.
On average, people visit websites six-to-seven times before converting. In order to make sure they return, many business owners take advantage of remarketing campaigns which specifically target non-converted first-time website visitors.Remarketing traffic typically converts well and is relatively cost-efficient because potential clients compared prices and features in the meantime, and are ready to make a decision.
I’m sure you realize the power of using highly targeted webpage headlines and H1 tags to increase web page rankings in Google.But did you know that with some slight headline tweaks and tests, you can not only rank a website higher in Google, but also engage and convert many more website visitors into sales or leads?And I’m sure you want more sales and leads for your website, or your client’s websites – and not just good SEO rankings right.
At Hanapin (the creators behind PPC Hero and Hero Conf), we are constantly trying to think of different ways to bring value to our users and educate our peers about PPC. It’s a constant back-and-forth on what is wanted, what is needed, and what topics are going to get us the most attention and downloads.Since our content downloads are a great lead generator for us, we’ve got to be mindful of what we put out (duh, right?).
Search engine optimization, search engine marketing, pay-per-click, organic — all different yet related segments that comprise Internet-based marketing. As companies shift to content-based marketing, proper utilization of each segment is paramount for maximum ROI.“SEO is dead.” How many times have we all heard that phrase.
So you have a client who wants to dominate his market, and he has come to you — out of all the SEO professionals out there — to make it happen.He wants to "be on Page 1" for a group of keywords that you, frankly, can’t change his mind about. His company is hell-bent on ranking for these keywords.
If you have an e-commerce website, you either already know how effective Google’s product listing ads are for attracting shoppers’ attention, or you — as a smart seller — are planning to start using them soon.But how do you advertise on Google Shopping? Here are some important steps to follow:1. Create a Google Merchant Center account2. Link it to your AdWords account3. Fill out and upload your product feed4. Set up a new PLA campaign5. Sub-divide your products into product groups6.
It’s not easy dominating online internet marketing. It’s a complex world with many players and many moving parts. Those who get ahead and stand out though, don’t wait and wonder what might happen. A simple audit of your website can make all the difference. But instead of breaking down every single page and scrutinizing it, why not go back to the basics of website design?What do users first see when they visit your website?It’s not meant as a trick question.
 Blogging as a means of driving business forward and developing brand marketing is unparalleled in the modern era. The power that a strong blog has with the proper SEO optimization can generate everything from massive traffic numbers, to conversions, to increased brand awareness and revenue for the company. The potential is there, but the right recipe is often hard to find.There are tweaks to be made, strategies to employ and effective writing styles to consider.
 Online marketers are like fighters. Every day they are striving for higher rankings and better online visibility. If you are a digital soldier, you’ll understand that knowing who your online rivals are and what they do is crucial for your SEO and PPC victories.By conducting competitive landscape analysis, you can identify exactly with whom you will compete for customers. Moreover, you can understand your competitors’ behavior on the web battlefield and predict their next steps.