How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

I've been meaning to clean up some of the most popular pages on my blog, and getting the opportunity to write for SEMrush was the perfect excuse to really dig deep and see what I should do!Oftentimes we have “darling pages” that we really want to rank well. But generally, your most popular pages traffic-wise come out of left field, and your job is to make sure you capitalize on your good fortune.I write a lot on my blog and am often confused about what becomes popular and ranks highly.
Any experienced digital marketer will tell you keyword research is at the foundation of everything: Choosing keywords for organic SEO, using keywords for content titles, choosing keywords for PPC campaigns, using keywords for persona and psychographic research, and much more. The current landscape for paid tools is limited in the types of data they provide, and almost always rely on Google AdWords data.The SEMrush Keyword Difficulty Tool offers marketers an alternative.
Are you grinding at the résumé submission table? Writing cover letter after cover letter catered to the job you’re applying for, and getting absolutely nowhere?Getting an interview these days is hard, with hundreds of people applying for the same job. The reality is no employer will read every single résumé.Instead, employers dump them into a folder, where a program known as “résumé filtering system” searches the documents based on keywords. Sound familiar.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won't eat up your ad budget too quickly.In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more.
The way we search for information online is changing rapidly.In the early days of SEO, the majority of searches consisted of broken sentence fragments, like "free payday loans" or "best pizza New York." As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
Some online marketers have an odd relationship with keywords.Some spend too much time looking to rank for those “golden keywords” when instead, there are greater opportunities elsewhere. Sometimes we don’t give enough attention to why we want to rank for that keyword and what ranking for it would actually mean.I experienced past clients who wanted to rank for specific keywords because they thought this was the best term for them.
Keyword research and SEO go together like salt and pepper. The ability to find relevant keywords is a fundamental skill for search marketers. Working in SEO myself, I’m always looking for innovative ways to find valuable keywords.A couple of weeks ago, I stumbled upon this article from Neil Patel. In the post, Neil goes through Wikipedia pages to find keyword ideas. I found this easy-to-use and outside-the-box approach quite interesting.
The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable.
By now, we all understand that content is the top of the food chain when it comes to ranking results. We need to provide authoritative content that is also engaging and helpful.Content, no matter how good it is, also needs to be popular. How many likes, +1s and shares you get is HUGE! So, let me ask you: “How relevant is what you’re producing, or are you just sending information out there that’s probably not at all what your audience wants?”Tough question, eh?
Ever since Panda 4.0 came out, it's more important than ever to know what to do when it comes to SEO for your written online content.SEO is what gets your site noticed; it can also get your site banned from search engines. Content needs to be optimized correctly in order for it to receive the right notice that you want instead of being buried on the search engine results pages.