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How To

Need help with how to use a SEMrush tool? You'll find step-by-step guides and all our expert tips on how to maximise your use of all our tools to improve your PPC campaigns, email marketing, content and more.

If you have used SEMrush, then you are familiar with what screen you see when searching a domain. But do you really know what it means?The best way to find any information on a domain would be to enter it into the search bar and then press “Search.” But once you do so, you will immediately be presented with all of the data we have on the particular domain. This may be overwhelming to you at first. This is a vast amount of information to take in all at once.
Are you looking to create a website that will look great across differing devices and or screen sizes? Have you thought about creating your site using responsive web design? Wondering what in the world responsive web design is?In our fast-paced, technology-driven world, creating a website takes more than just slapping your logo on a web page and hoping your audience will be impressed by your great use of white space.
In the digital era, few sites are more powerful than YouTube. As the number one video site, second-most popular search engine and third-most trafficked website on the entire Internet, YouTube is the place to be.Smart business owners know that they can connect with current and potential customers by creating engaging and informative YouTube videos. Creating great video content is just the first step, though.
Google has been drastically updating its algorithms for the past few years. These updates were implemented to give users the best possible answers to their search queries and provide the best user experience (UX) possible. The resulting Google Penalties became necessary as Search Engine Optimizers like myself grew more sophisticated at finding ways to leverage things like links and targeted content to boost rankings and organic traffic.
As any marketer (experienced or novice) knows, content marketing is not a new concept. In fact, Content Marketing Institute research confirms 93% of B2B marketers now use content marketing, executing a variety of tactics (social media, articles, newsletters, blogs, case studies, video, etc.) to reach their target audience.CMI’s “B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — America” Report also shows 70% of marketers are creating more content than they did a year ago.
So you have a client who wants to dominate his market, and he has come to you — out of all the SEO professionals out there — to make it happen.He wants to "be on Page 1" for a group of keywords that you, frankly, can’t change his mind about. His company is hell-bent on ranking for these keywords.
Any experienced digital marketer will tell you keyword research is at the foundation of everything: Choosing keywords for organic SEO, using keywords for content titles, choosing keywords for PPC campaigns, using keywords for persona and psychographic research, and much more. The current landscape for paid tools is limited in the types of data they provide, and almost always rely on Google AdWords data.The SEMrush Keyword Difficulty Tool offers marketers an alternative.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won't eat up your ad budget too quickly.In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more.
The way we search for information online is changing rapidly.In the early days of SEO, the majority of searches consisted of broken sentence fragments, like "free payday loans" or "best pizza New York." As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable.
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