logo-small logo-small_halloween

All articles for How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Keyword research and SEO go together like salt and pepper. The ability to find relevant keywords is a fundamental skill for search marketers. Working in SEO myself, I’m always looking for innovative ways to find valuable keywords.A couple of weeks ago, I stumbled upon this article from Neil Patel. In the post, Neil goes through Wikipedia pages to find keyword ideas. I found this easy-to-use and outside-the-box approach quite interesting.
The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable.
By now, we all understand that content is the top of the food chain when it comes to ranking results. We need to provide authoritative content that is also engaging and helpful.Content, no matter how good it is, also needs to be popular. How many likes, +1s and shares you get is HUGE! So, let me ask you: “How relevant is what you’re producing, or are you just sending information out there that’s probably not at all what your audience wants?”Tough question, eh?
Ever since Panda 4.0 came out, it's more important than ever to know what to do when it comes to SEO for your written online content.SEO is what gets your site noticed; it can also get your site banned from search engines. Content needs to be optimized correctly in order for it to receive the right notice that you want instead of being buried on the search engine results pages.
Back in 2011, RJMetrics’ co-founders, Bob and Jake, attended their very first trade show. At first they did what they saw other vendors doing: standing, smiling politely and waiting for an interested prospect to strike up a conversation.It was still the early days of the company, and the $8,000 price tag was weighing heavily on their minds. They decided that what everyone else was doing wasn’t enough; there had to be a better way to get more leads.
Written Exclusively for SEMRush.com SubscribersLegal Disclaimer: The following guide is comprised of one person’s opinion and should be read for entertainment purposes only. The author assumes no liability for any actions you take as a result of this guide.  By reading, you hereby assume any and all responsibility for any actions you take.  The author does not guarantee or warrant any of the representations made in this document.
Nowadays, creating a blog is pretty easy thanks to web tools that are becoming easier and easier to use. Creating a blog that attracts a couple hundred or thousand visitors every day, however, is a different thing.You will need the right tools, but also a strategy. If you push a website live tomorrow with a couple of articles on it and believe you will get traffic coming in quickly...think again.
As a member of a PPC management company that specializes in e-commerce SEO, we often have to deal with big data. This is why I love using Excel for SEO, as it's a great tool that helps me streamline my work processes, and work more efficiently.Very recently, we started working on a large e-commerce PPC campaign for a store with just under 10,000 products (active). Needless to say, this has been a fun project to work on, especially with a budget that exceeds $200,000 per month.
The return on investment for web marketing efforts are based on just two numbers: website traffic and the website conversion rate.Of course, traffic is the number of visitors. The conversion rate is the percentage of visitors who “convert” into leads or customers.traffic x conversion rate = ROI The first number multiplied by the second equals the number of people who take action. This means leads for lead gen websites and customers for e-commerce sites.
Microdata is important for your website today, especially if your site is a review site, a music site, a recipe site or an e-commerce site.  Yet, it can be beneficial for any website, depending on the subject of your pages.Schema.org conventions allow your pages to be precisely described, and that markup language works for all of the major search engines. What could be better than that? The more time you take to create schema markup for your pages, the better your positions in search will be.