How To

Curious about how to use an SEMrush tool, improve your PPC campaign, or use SEO to optimize your email marketing? Look no further! Our how-to category has tons of helpful content.

Back in 2011, RJMetrics’ co-founders, Bob and Jake, attended their very first trade show. At first they did what they saw other vendors doing: standing, smiling politely and waiting for an interested prospect to strike up a conversation.It was still the early days of the company, and the $8,000 price tag was weighing heavily on their minds. They decided that what everyone else was doing wasn’t enough; there had to be a better way to get more leads.
Written Exclusively for SEMRush.com SubscribersLegal Disclaimer: The following guide is comprised of one person’s opinion and should be read for entertainment purposes only. The author assumes no liability for any actions you take as a result of this guide.  By reading, you hereby assume any and all responsibility for any actions you take.  The author does not guarantee or warrant any of the representations made in this document.
Nowadays, creating a blog is pretty easy thanks to web tools that are becoming easier and easier to use. Creating a blog that attracts a couple hundred or thousand visitors every day, however, is a different thing.You will need the right tools, but also a strategy. If you push a website live tomorrow with a couple of articles on it and believe you will get traffic coming in quickly...think again.
As a member of a PPC management company that specializes in e-commerce SEO, we often have to deal with big data. This is why I love using Excel for SEO, as it's a great tool that helps me streamline my work processes, and work more efficiently.Very recently, we started working on a large e-commerce PPC campaign for a store with just under 10,000 products (active). Needless to say, this has been a fun project to work on, especially with a budget that exceeds $200,000 per month.
The return on investment for web marketing efforts are based on just two numbers: website traffic and the website conversion rate.Of course, traffic is the number of visitors. The conversion rate is the percentage of visitors who “convert” into leads or customers.traffic x conversion rate = ROI The first number multiplied by the second equals the number of people who take action. This means leads for lead gen websites and customers for e-commerce sites.
Microdata is important for your website today, especially if your site is a review site, a music site, a recipe site or an e-commerce site.  Yet, it can be beneficial for any website, depending on the subject of your pages.Schema.org conventions allow your pages to be precisely described, and that markup language works for all of the major search engines. What could be better than that? The more time you take to create schema markup for your pages, the better your positions in search will be.
SEMrush is a tool I use on a daily basis to analyze a website before consulting with the business owner. As you already know, there are a plethora of tools that help qualified, experienced search marketing consultants show business prospects the overall performance and outlining factors as to why a website does or does not rank well.SEMrush is my favorite, and I want to show you how I use it to formulate a strategic plan of attack.
If you’ve ever played an organized sport, you may remember the days of sitting in a locker room staring at a chalkboard (just the pure thought of a chalkboard makes me cringe now) as your coach went over the game’s moments of strengths and weaknesses.I played basketball and my team wasn’t anything special. But I remember very vividly that if we forgot about the basic fundamentals of the game, nothing else would go our way.
We've all been there. You click on a link and wait expectantly for a website to load.You begin impatiently tapping your fingers on the desktop, and then you simply click back to your initial search results. Put it down to short attention spans, but when people click on a search result, they expect instant gratification.The longer a site takes to load, the more likely it is for someone to hit the back button and choose another link from the search results.
Crowdsourced content is one of the easiest to create given that it only requires one good topic, contributors, and minimal time for outreach and promotion.However, not all crowdsourced pieces can get the attention of its target audience. A few reasons why people are reluctant to promote an interview include a lack of interest, irrelevancy, and no relationship built between the content creator and target user.