Industry News

Based on the updates from the past two weeks, it appears as though Google isn‘t slowing down with updates and changes, and they have many more plans it wants to be completed before the year ends. We have kept track of the important updates and announcements Google has made the last couple of week and explained the importance of each of them in this article.
A lot has happened in the last few weeks, with Google rolling out the Google Measurement Partners program, announcing new cross device Google analytics reports, building a better news experience on YouTube, and putting machine learning into the hands of every advertiser, but there is more.
2018 has been quite an eventful year for Google so far. We saw many changes and updates taking place within Google‘s search engine and its advertising platforms. One of these major updates was rolled out just recently with the introduction of Google Ads and the merging of DoubleClick and Google Analytics 360 Suite. Read to find out all the changes Google has made in the last 2 weeks.
While some of us have busy watching the World Cup, Google has been busy releasing tweaks, updates, and new features. There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive.Tune in for the Search Marketing Scoop podcast today, and keep reading the digest to discover all the news that matters.
Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below.
In the last few weeks, we have a lot of new features and tools launched by Google that will make our work lives more manageable. This seems to be a focus for Google; a few weeks ago at Google I/O 2018 we learned that some features, like Google Assistant and Duplex, will be performing tasks that will help millions every day. We are going to go into all the exciting developments...
Over the past few weeks, Google rolled out an impressive number of new services and apps to make our busy lives easier and more organized. From Google Tasks to Android Chats. Read on to learn about the new video ad format to reach a wider audience, see how you can Talk to Books with Google, and how to make sure you are using Gmail’s potential to its fullest.
There has been a lot of redesign in various Google products and services lately. It seems that over the past few weeks, the search giant has put a lot of emphasis on looks and functionality. Google has also released a new tool for running high-performing video ads. Between our podcast and this digest, you will be caught up on any Google headlines you might have missed.
The mobile-first index is here! You would expect that with this news, everything else would not seem important, but there were some other noteworthy developments, like Google’s new Shopping Program which appears to be Google’s response to the financial world valuing Amazon over the search giant. And, the end of our favorite goo.gl links.
A lot can happen in two weeks, and Google has been making a lot of changes. Find out about the new algorithm update, how the SERPs have been impacted by instant answers, what Google is doing for women-led companies, see what you should know about AI and machine learning, and review other important Google news and search engine updates.